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The year's top 10 legal cases for marketers

Standards Authority (ASA) and Toyota The case The ASA upheld two complaints against Toyota in respect ... emissions was held by the ASA to be likely to mislead. While the vehicle s emissions are low for an SUV, the ASA held that the term means low compared with all classes of vehicle. In June, the car manufacturer ...

Debenhams escapes ban over models on railway

. The ASA noted that the models were present on a legal walkway and that the train featured ...

Greenwash brands risk reputation

LONDON - Complaints over companies' environmental claims have spurred the ASA to take action...consumers. Last week, Marketing revealed that the Advertising Standards Authority (ASA) received 93 ... months have averaged 33 a month, but since June this number has shot up to 56. The ASA has become so ... to be kinder to the environment, says ASA director general Christopher Graham. But he adds that the ASA needs ...

Kids' clothing catalogue banned over 'sexual' poses

and regulations. Not to be violated, seatbelts included . In cases the ASA concluded that the images were ... sweat top. The ASA allowed this may have been unintentional but said it was inappropriate . No Added Sugar told the ASA it did not see any sexual references in the photos and it found the suggestion ...

D&G 'knifing' ads banned after 166 complaints

readers would see it as condoning violence. The ASA upheld all complaints relating to the aggressive use ... that the ads featuring the injured woman condoned self-harm. The ASA noted that the ads appeared in a supplement with an adult readership. Because of this the ASA decided it was unlikely to encourage self ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.