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The Marketing Society Forum: Do the Ofcom/ASA findings show alcohol ad rules are working?

responsibility also play a part. HUGH BISHOP, CHAIRMAN, METEORITE Yes, the ASA and marketing industry should ...

The year's top 10 legal cases for marketers

Standards Authority (ASA) and Toyota The case The ASA upheld two complaints against Toyota in respect ... emissions was held by the ASA to be likely to mislead. While the vehicle s emissions are low for an SUV, the ASA held that the term means low compared with all classes of vehicle. In June, the car manufacturer ...

Artois says 'Pass on something good' in TV campaign

, Artois Bock and Peeterman Artois, only launched at the end of 2006. The ASA ruling came on the same day ...

Hotline: Kellogg rapped by the ASA

Kellogg has been rapped by the Advertising Standards Authority over an ad promoting its Special K Sustain cereal. The ad has been banned for misleading consumers by claiming that the Sustain variety contained more protein than Special K Original, when it actually contained less.

Special K ad banned for misleading health claims

LONDON - A TV ad for Kellogg's Special K Sustain cereal has been banned by the ASA for misleading...the other cereals including Special K original. The ASA considered that consumers would expect a ...

Greenwash brands risk reputation

LONDON - Complaints over companies' environmental claims have spurred the ASA to take action...consumers. Last week, Marketing revealed that the Advertising Standards Authority (ASA) received 93 ... months have averaged 33 a month, but since June this number has shot up to 56. The ASA has become so ... to be kinder to the environment, says ASA director general Christopher Graham. But he adds that the ASA needs ...

Innocent Smoothies ad pulled up over detox claims

of grass, has been criticised by the ASA for claims that it has a detoxifying effect....it had no plans to use the ad again or to use similar claims in the future. The ASA upheld the complaint ... much was consumed. The ASA said that it welcomed Innocent s assurance that it had no plans to use ... ASA] didn t agree with the study we used to back up our antioxidant message. They also think ...

The Week: Advertising News - Nutella facing ASA probe

The ad promotes the fact that each jar contains 52 hazelnuts, skimmed milk and cocoa, but neglects to mention its sugar and fat content. The complaints focus on whether hazelnuts and milk are Nutella's main ingredients, according to the ASA. ...

Cadbury: Crisis, what crisis?

. Recalls Easter eggs due to incorrect nut-allergy labelling. March 2007: ASA criticises firm for causing ...

Crisis, what crisis?

Easter eggs due to incorrect nut-allergy labelling. March 2007 ASA criticises firm for causing deep ...

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