to remove filtersRyanair escapes censure over Sinn Fein Army gag
07 Nov 2007 | by Jennifer Whitehead
of the public and result in discussions with the ASA. This year it has been rapped for a campaign describing ...
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ASA bans Flybe ad for misleading prices
19 Dec 2007 | by Nikki Sandison
LONDON - The ASA has banned a Flybe.com national press ad for misleading customers about the prices...it was misleading because he was unable to book a flight to Malaga for the advertised price of 39.99. The ASA also ... credit or debit cards was an additional charge and not a compulsory charge applied to all fares. The ASA ... because the ASA considered that it was not a compulsory charge that needed to be included in the headline ...
Greenwash brands risk reputation
09 Oct 2007 | by Gemma Charles
LONDON - Complaints over companies' environmental claims have spurred the ASA to take action...consumers. Last week, Marketing revealed that the Advertising Standards Authority (ASA) received 93 ... months have averaged 33 a month, but since June this number has shot up to 56. The ASA has become so ... to be kinder to the environment, says ASA director general Christopher Graham. But he adds that the ASA needs ...
Ryanair ads attacking Brown rapped by watchdog
18 Jul 2007 | by Darren Davidson
of the figure in an ad was made clear. However, the ASA dismissed complaints about the use of an image ... the Pope or Catholic religion. The ASA also rapped Ryanair for providing insufficient evidence ...
Virgin Trains ads escape ASA ban
13 Jun 2007
that its Pendolino trains emit 76% less CO2 than the same trip by car or plane. However, the ASA ruled ... for a free first-class ticket on its trains until July. Earlier this year, the ASA rapped easyJet ...
Ryanair strikes out at ebookers claims
23 May 2007 | by Jemima Bokaie
promise'. The airline has complained to the Advertising Standards Association (ASA), which is considering
The Week: Advertising News - ASA to probe Virgin Trains
11 May 2007
month, the ASA ruled easyJet had "inaccurately portrayed" the environmental benefits of its planes. ...
Watchdog set to rule on Virgin Trains green claims
08 May 2007 | by Darren Davidson
last month, the ASA ruled that EasyJet had inaccurately portrayed the environmental benefits of its ... evidence to the ASA including data from the Edinburgh Centre of Carbon Management, whose figures form the basis of the claims in the campaign. EasyJet has also alleged to the ASA that Virgin Trains has falsely ...
EasyJet rebuked for emissions ad
11 Apr 2007
EasyJet has been rapped by the Advertising Standards Authority (ASA) for a print ad protesting...The ad read: 'Because we operate Europe's most modern fleet, our planes emit 30% fewer emissions per passenger mile than traditional airlines.' The ASA ruled it was likely to mislead, as easyJet could not prove newer planes had 30% fewer emissions per passenger mile. Instead, the claim was based ...
ASA bans Tourism Australia poster campaign
28 Mar 2007 | by Nikki Sandison
for goannas. So where the bloody hell are you? The ASA received 32 complaints from people who found ... in areas where it believed an older audience would be more likely to see them. The ASA upheld ... ads has previously attracted complaints, resulting in the ASA stepping in during May and July 2006 ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
