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Bullet-hole mailing complaints hit Virgin Media

18 Jun 2008 | by Kate Langtry

and unnecessary fear or distress. The ASA did not uphold their complaints, arguing that the bullet hole ... Occupier" suggested the content was marketing material. However, the ASA upheld its own complaint and told ...

New consumer protection laws that marketers should know about

08 Apr 2008 | by Stephen Groom

offences will be exercised only for matters outside the scope of the ASA, or where its adjudications have ... -of-mouth marketing. A recent ASA adjudication demonstrated some of the risks in this area under the current regime ... the voice for their club on their station. The ASA held this to be a breach of the CAP Code, which requires ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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