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The ASA surveyed 927 ads across a variety of media, including TV, radio, online, press, posters and direct mailings. It found only 1% of the ads breached the code that was introduced last year to tackle childhood obesity. The non-alcoholic drinks sector was found to have the lowest rate of compliance ...
The Advertising Standards Authority is to probe the latest TV ad for Barnardo's, created by Bartle Bogle Hegarty, after receiving more than 400 complaints. The ad, "break the cycle", will be investigated under taste and decency rules.
to create a tongue-in-cheek campaign. The ASA needs to get with the programme. - Andy Knell It is a crass ... pint-glass. About the only part of the ASA's ruling I'd agree with is the 'untargeted poster medium ...
LONDON - House of Fraser has been banned by the Advertising Standards Authority from claiming it has 'The most generous rewards programme offered by any UK department store group'.
not be held responsible if readers were offended by the message of the Bible. However, the ASA said the ad ...
advertising had also been upheld. An ASA statement concluded: "We acknowledged that The Sun's ad had been ...
, the ASA upheld 3's claim that the ads were misleading because its Mix Match 1100 tariff offers up to 1100 voice minutes for 27. The ASA ruling said: "We noted the TV ads did not state "Guaranteed". We ... the nature and content of the site supported this. The ASA acknowledged that Coors had not intended ...
will be done' ad was banned by the ASA because it might cause religious offence..... The ASA received 23 complaints about the previous ad, including one from the Archdeacon of Liverpool ...
Authority (ASA)....The ASA's first ever Environmental Claims Study is part of a range of initiatives undertaken ... significant rise in complaints last year on the issue. The ASA assessed 195 ads across all media and found ... complaints. Christopher Graham, director general of the ASA, said: "The compliance survey demonstrates ...
of fat." The ASA upheld its own challenge because it considered that the ad's message ... the product contains no more than 3g of fat per 100g of solids". However, the ASA did not uphold the viewers ... are a low energy product. The ASA also challenged whether the claim "The lighter way to enjoy chocolate ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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