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ASA study finds food ads comply with childhood obesity code

The ASA surveyed 927 ads across a variety of media, including TV, radio, online, press, posters and direct mailings. It found only 1% of the ads breached the code that was introduced last year to tackle childhood obesity. The non-alcoholic drinks sector was found to have the lowest rate of compliance ...

ASA bans House of Fraser claims for loyalty scheme

LONDON - House of Fraser has been banned by the Advertising Standards Authority from claiming it has 'The most generous rewards programme offered by any UK department store group'.

The week in marketing: 25 November 2008

with product-specific ads. Preview the campaign at marketingmagazine.co.uk T-Mobile pulls ads The ASA has ...

ghd breaks first ad since ASA ban for mixing religion and sex

will be done' ad was banned by the ASA because it might cause religious offence..... The ASA received 23 complaints about the previous ad, including one from the Archdeacon of Liverpool ...

The Week in marketing: 4 November 2008

ticketing alerts. ASA looks into POM POM, the pomegranate juice company, is being investigated by the ASA following an ad used on London buses that carried the line 'Cheat death'. The ASA, which has ... Standards Agency said that it would comment in due course if it were approached by the ASA to clarify claims ...

Brand Health Check: Kronenbourg 1664

elegant draught taps. The brand hit the headlines recently when the ASA investigated complaints that one ...

Richard Dawkins-backed ad campaign by atheists highlights rise in religious advertising

to comply with Advertising Standards Authority (ASA) codes. Tim Bleakley, director of sales and marketing ... on commercial terms, as long as the copy does not breach UK standards'. The ASA received five complaints about ...

The Marketing Profile: Richard Hudson of BMW

campaign, banned by the ASA for misleading consumers, as an example of how not to tackle the green agenda ... - the ASA would haul us over the coals, as it has done, rightly, with Lexus. No car, by its nature ...

Brand Health Check: Ribena

the wrath of the Advertising Standards Authority (ASA), which deemed Ribena Tooth Kind ads misleading ... the ASA decision contributed to a loss of consumer trust. While Ribena might take heart from the news ...

The Week in marketing: 7 October 2008

unhelpful in the fight against child obesity because they did not promote healthier eating. The ASA ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.