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ISBA calls for an educational marketing push for alcohol

that any move to take alcohol ads away from the remit of the independent self-regulation body ASA, would ...

Planet Media - A speed-read guide to the major developments of the week

for the Real, Century, Smooth and Rock Radio brands, following the merger of Global and GCap Media. - ASA ... in the style of a weather forecaster, and a woman who explained the terms of the deal. The ASA upheld ...

Government to consult over product placement

-on-demand services, overseen by the ASA. The EU Audiovisual Media Services (AVMS) directive came into force on 19 ...

Planet Media - A speed-read guide to the major developments of the week

- No ASA investigation The Advertising Standards Authority has decided not to investigate Heinz's "male ... Mayo line features two men sharing a brief kiss. However, the ASA said it will not launch a formal ...

Virgin rapped by ASA for misleading ads

LONDON - Virgin Media has been reprimanded by the Advertising Standards Authority (ASA...the ASA that an error in printing meant the ad showed speeds as Megabits (Mb) rather than Megabytes (MB ... in peak hours (4pm-9pm), when the Subscriber Traffic Management (STM) system was active. The ASA upheld ... s traffic management policy was just as restrictive for L package customers. ASA ruled that Virgin Media ...

Planet Media - A speed-read guide to the major developments of the week

ASA, BBC Radio, GMG Radio, The Local Radio Company, GCap Media, WPP Group, The House of Lords...CLIENTS New ASA rules Advertisers could be forced to include more information about their products under draft guidelines released by the advertising watchdog. The Advertising Standards Authority is considering introducing rules requiring advertisers to include information likely to affect consumers ...

Media Bitch

Vans' plea to Heinz after the firm pulled its latest Deli Mayo TV ad. The ASA received more than 200 ...

Sky told to drop BT advert

LONDON - Sky has been banned by the Advertising Standards Authority (ASA) from using a national...applicable. The ASA has now decided to instruct Sky not to use the ad again, noting several changes to BT ... misled customers by surreptitiously increasing their prices," said the ASA. ...

In brief

The Office of Fair Trading, Kangaroo, Sky, ASA, Northcliffe Media, BBC iPlayer, Virgin Media, WPP...complaints last year, up 9.6% on 2006, according to the ASA. TV was by far the most complained-about medium ...

Paddy Power, InterCasino breach ASA code

Paddy Power and InterCasino have become the first gaming companies to fall foul of ASA rules since...or associated with youth culture. But the ASA concluded that all four ads should not be shown again. Meanwhile ... play on words, it has withdrawn the ad from all UK media outlets and was told by the ASA not to repeat ... for InterCasino, said: This is a very unusual and surprising ruling from the ASA given that it has not received ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.