ISBA calls for an educational marketing push for alcohol
16 Oct 2008 | by Arif Durrani
that any move to take alcohol ads away from the remit of the independent self-regulation body ASA, would ...
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Brand Health Check: Ribena
21 Oct 2008 | by Joe Thomas
the wrath of the Advertising Standards Authority (ASA), which deemed Ribena Tooth Kind ads misleading ... the ASA decision contributed to a loss of consumer trust. While Ribena might take heart from the news ...
ISBA offers alternative to Government alcohol warnings plan
16 Oct 2008 | by Nikki Sandison
the ASA would damage the UK's existing self-regulatory system - already one of the best-funded and most ...
ASA bans McVities from using 'low fat' claims in Jaffa Cake ads
15 Oct 2008 | by Nikki Sandison
of fat." The ASA upheld its own challenge because it considered that the ad's message ... the product contains no more than 3g of fat per 100g of solids". However, the ASA did not uphold the viewers ... are a low energy product. The ASA also challenged whether the claim "The lighter way to enjoy chocolate ...
Coors escapes racist accusation but ruled 'juvenile'
15 Oct 2008 | by Daniel Farey-Jones
before broadcasting the ad and was satisfied there was no risk of it causing offence. While the ASA ... it was not likely to appeal to under-18s, the ASA cited BCAP guidance notes stating that advertisers should avoid themes that are associated with immature, adolescent or childish behaviour or practical jokes. The ASA ...
ASA bans Coors and Mars ads
15 Oct 2008 | by John Tylee
or make them want to copy the dance. Meanwhile, Mars has been told by the ASA to withdraw a Maltesers ... and not to suggest the product was low in energy. The ASA has also told United Biscuits to stop screening its ...
ASA bans Oasis "Cactus Kid"
08 Oct 2008 | by John Tylee
no longer be broadcast in their current form. The ASA backed the 32 complaints against the spots, which ... for the world's biggest advertiser. The ASA upheld a complaint by Kimberly-Clark over a magazine ad for P G ... 's arms". Kimberly-Clark claimed its Huggies Newborn brand performed just as well in tests. The ASA ...
The Week in marketing: 7 October 2008
07 Oct 2008 | by Staff
unhelpful in the fight against child obesity because they did not promote healthier eating. The ASA ...
The New Demographics: Gay Groups
03 Oct 2008
". The fact that the ASA subsequently ruled that the ad wasn't sufficiently offensive to the general public ...
Cartoon characters in Which? firing line
02 Oct 2008 | by Caroline Lovell
representation. However, an ASA spokesman said: "The Which? report is not saying anything new. The rules ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
