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Sainsbury's five-a-day TV ad axed

the festive period. It said it had no plans to use the ad again. The ASA noted that some of the products ...

ASA study finds food ads comply with childhood obesity code

The ASA surveyed 927 ads across a variety of media, including TV, radio, online, press, posters and direct mailings. It found only 1% of the ads breached the code that was introduced last year to tackle childhood obesity. The non-alcoholic drinks sector was found to have the lowest rate of compliance ...

The week in marketing: 25 November 2008

with product-specific ads. Preview the campaign at marketingmagazine.co.uk T-Mobile pulls ads The ASA has ...

ASA raps T-Mobile "more minutes for £30" ad

, the ASA upheld 3's claim that the ads were misleading because its Mix Match 1100 tariff offers up to 1100 voice minutes for 27. The ASA ruling said: "We noted the TV ads did not state "Guaranteed". We ... the nature and content of the site supported this. The ASA acknowledged that Coors had not intended ...

The Week in marketing: 4 November 2008

ticketing alerts. ASA looks into POM POM, the pomegranate juice company, is being investigated by the ASA following an ad used on London buses that carried the line 'Cheat death'. The ASA, which has ... Standards Agency said that it would comment in due course if it were approached by the ASA to clarify claims ...

Brand Health Check: Kronenbourg 1664

elegant draught taps. The brand hit the headlines recently when the ASA investigated complaints that one ...

Southern Comfort ad slammed by watchdog

alcohol being consumed. But the ASA ordered that the ad should not be shown again in its current form. ...

Draughtmaster barbecue ad was 'misleading'

The ad, by Saatchi and Saatchi, showed the man using the Carlsberg Draughtmaster at a barbecue. The voiceover on the ad said: "Probably the best barbecue accessory in the world. The ASA said: "We concluded that the depiction of the Draughtmaster for outdoor use was inaccurate and could mislead viewers." The ruling ...

Watchdog bans misleading Bengali Horlicks ad

"taller, stronger and sharper". The ASA said: "Because we had seen no evidence to substantiate the claims ... by the National Institute of Nutrition in India. Nepali TV failed to respond to the ASA, but has withdrawn ...

Brand Health Check: Ribena

the wrath of the Advertising Standards Authority (ASA), which deemed Ribena Tooth Kind ads misleading ... the ASA decision contributed to a loss of consumer trust. While Ribena might take heart from the news ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.