to remove filtersKaye's Holiday Extras ad escapes ban over racist accusation
03 Dec 2008 | by Nikki Sandison
because his actions were so far removed from what would be considered normal behaviour. The ASA rejected ...
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Toyota ad banned for green claims
10 Dec 2008 | by Staff
compared to other cars on the market. The ASA ruling said: "Because it was unclear that the low emissions ... comparison with its SUV competitors, rather than small cars." However, the ASA ruled that the ad breached ...
The Marketing Profile: Richard Hudson of BMW
28 Oct 2008 | by Alex Brownsell
campaign, banned by the ASA for misleading consumers, as an example of how not to tackle the green agenda ... - the ASA would haul us over the coals, as it has done, rightly, with Lexus. No car, by its nature ...
Brand Health Check: Ribena
21 Oct 2008 | by Joe Thomas
the wrath of the Advertising Standards Authority (ASA), which deemed Ribena Tooth Kind ads misleading ... the ASA decision contributed to a loss of consumer trust. While Ribena might take heart from the news ...
Thrift usurps green at top of the new consumer agenda
27 Aug 2008 | by Jane Simms
really got it.' The number of complaints to the Advertising Standards Authority (ASA) about misleading ... . In the past six months, the ASA has up-held complaints against Fiat, Saab and Renault for making unjustified ... or tax breaks. Complaints to the ASA: consumers alive to 'greenwash' Complaints to the ASA about ...
The week in marketing
27 Aug 2008 | by Staff
-over at Greencore fell 7.5% year-on-year in its second quarter. Orangina ad slammed The ASA has received 147 ...
Alfa Romeo ad ruled 'misleading' by ASA
20 Aug 2008 | by Charlie Neyra
LONDON - The advertising watchdog has banned an Alfa Romeo national press ad following a complaint that it was misleading.
Tesco's 'Why pay more?' ads earn ASA ban
20 Aug 2008 | by Louisa Barnett
-load of cash at Tesco.' As a result, the ASA received two complaints - one that challenged whether the price ... . But the ASA argued that although both ads clearly stated that the prices included Tesco's promotional products ...
Marketers face threat of more regulation
29 Jul 2008 | by Jane Simms
Standards Authority (ASA), and so on. Despite this, obesity and alcohol abuse are rising, and the evidence ... of Ofcom and so on, it will be pulled up by the ASA.' Indeed, over the past six months alone the ASA has ...
Rockstar Games ad escapes ban despite 'glorifying violence'
09 Jul 2008 | by Louisa Barnett
glorifying bullying, the aim of the game was to beat the bullies. Among other reasons, the ASA decided ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
