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Toyota ad banned for green claims

compared to other cars on the market. The ASA ruling said: "Because it was unclear that the low emissions ... comparison with its SUV competitors, rather than small cars." However, the ASA ruled that the ad breached ...

Feck off is not offensive rules ad watchdog

the term could be used to mean "to steal", "to throw" or "to leave hastily". The ASA noted that the use ... as characters in the revamped 'Battlestar Galactica' use the word "frak". The ASA concluded in its adjudication ...

The Marketing Profile: Richard Hudson of BMW

campaign, banned by the ASA for misleading consumers, as an example of how not to tackle the green agenda ... - the ASA would haul us over the coals, as it has done, rightly, with Lexus. No car, by its nature ...

Thrift usurps green at top of the new consumer agenda

really got it.' The number of complaints to the Advertising Standards Authority (ASA) about misleading ... . In the past six months, the ASA has up-held complaints against Fiat, Saab and Renault for making unjustified ... or tax breaks. Complaints to the ASA: consumers alive to 'greenwash' Complaints to the ASA about ...

The week in marketing

-over at Greencore fell 7.5% year-on-year in its second quarter. Orangina ad slammed The ASA has received 147 ...

Alfa Romeo ad ruled 'misleading' by ASA

LONDON - The advertising watchdog has banned an Alfa Romeo national press ad following a complaint that it was misleading.

Marketers face threat of more regulation

Standards Authority (ASA), and so on. Despite this, obesity and alcohol abuse are rising, and the evidence ... of Ofcom and so on, it will be pulled up by the ASA.' Indeed, over the past six months alone the ASA has ...

Power 100 Marketers of 2008: 51-100

the car. The ad sparked more than 500 complaints to the ASA, but was a hit on YouTube. Sales successes ...

ASA rejects M&C Saatchi Direct Line ad complaint

The advertising watchdog has rejected a complaint against an M&C Saatchi ad for Direct Line Insurance.

Adwatch review: Volkswagen Polo

Volkswagen has to weigh up 1m hits on YouTube against 500 complaints to the ASA. It has a hit on its hands ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.