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The Week in marketing: 7 October 2008

unhelpful in the fight against child obesity because they did not promote healthier eating. The ASA ...

Thrift usurps green at top of the new consumer agenda

really got it.' The number of complaints to the Advertising Standards Authority (ASA) about misleading ... . In the past six months, the ASA has up-held complaints against Fiat, Saab and Renault for making unjustified ... or tax breaks. Complaints to the ASA: consumers alive to 'greenwash' Complaints to the ASA about ...

The week in marketing

-over at Greencore fell 7.5% year-on-year in its second quarter. Orangina ad slammed The ASA has received 147 ...

Power 100 Marketers of 2008: 51-100

the car. The ad sparked more than 500 complaints to the ASA, but was a hit on YouTube. Sales successes ...

Topshop fights off criticism for use of 'underweight' models

pulled the image of that model from forthcoming magazine ads. The ASA noted that the models featured ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.