Paddy Power calls advertising review
26 Sep 2008
press campaign featured a short man in a limousine, flanked by two attractive women. The ASA demanded ...
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The week in Marketing: 1 October 2008
30 Sep 2008 | by Staff
against colds and flu. Last year Dettol pulled its TV ads after the ASA branded claims the brand made ...
Paddy Power calls advertising review
25 Sep 2008 | by Kate Nettleton
press campaign featured a short man in a limousine, flanked by two attractive women. The ASA demanded ...
Poker is a 'sport', ad watchdog says
24 Sep 2008 | by Staff
that the description was misleading, and could appeal to children. The ASA said: "We considered, however, that poker ... to gamble. However, the ASA ruled that the ad breached its rules because of its implication that playing ...
Eco-town ad 'misled' about brownfield status
17 Sep 2008 | by Staff
The ad claimed that the 5,000-home Curborough eco-town near Lichfield in Staffordshire would be built on a brownfield site. However, the Department for Communities and Local Government has now admitted that most of the development would use greenfield land. The ASA upheld the complaint ...
ASA rejects anti-smoking ad complaints
17 Sep 2008 | by Staff
smoking parent, by raising a crayon to his mouth. But the ASA said: We considered younger children would ... should not have been shown before U- and PG-rated films. The ASA added: We considered it likely ...
Planet Media - A speed-read guide to the major developments of the week
16 Sep 2008 | by Media Week
for the Real, Century, Smooth and Rock Radio brands, following the merger of Global and GCap Media. - ASA ... in the style of a weather forecaster, and a woman who explained the terms of the deal. The ASA upheld ...
Vodafone ad voiceover 'spoken too quickly'
10 Sep 2008 | by Staff
The ad featured a man speaking in the style of a weather forecaster, followed by a woman who outlined the limitations of the deal. The ASA upheld a complaint that the second part of the ad was spoken ... up in post-production and would not mislead. But the ASA said the ad must not be broadcast again ...
Npower ad banned for misleading price claims
10 Sep 2008 | by Staff
tariff to qualify for the deal. The ASA ruling said: "We considered that the presentation of all the ads ... or implied that the offer was available to all existing customers. However, the ASA said the ads must ...
Conference preview: Shades of green
10 Sep 2008 | by Joe Thomas
McCormack, manager, product development, Barclaycard; Jenny Alexander, investigations executive, ASA ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
