23 Dec 2009
| by Susan Billinge
around the world and argued that BA did not claim to fly to Guangzhou. The ASA ruled the ad ...
17 Dec 2009
| by Daniel Farey-Jones
for "subjective loudness" . An ASA spokeswoman claimed it has seen a "dramatic reduction" in the number ...
that advertisements at normally acceptable levels seem loud in comparison." In September, the ASA reprimanded UKTV ...
for regulating ad sound levels with the ASA and has the power to impose fines on offenders. ...
16 Dec 2009
| by Kate Magee
The advert for Olay Definity eye illuminator pictured the 60-year old model crediting the product as her secret to brighter-looking eyes . But more than 700 people complained to the ASA that the advert had been airbrushed too heavily. The complaints came on the back of MP Jo Swinson's Real Women ...
16 Dec 2009
| by Staff
The complaints that the ad was misleading were forwarded to the ASA by MP Jo Swinson, who also ...
the product could help women acheive "younger looking eyes". The ASA ruling said: "We considered ...
, the ASA rejected complaints that the ad was socially irresponsible because the use of post ...
16 Dec 2009
| by Hadassah Nymark
cent off. The ASA also challenged the ads for not making clear that price could increase during ...
. Easyjet said, in reference to a previous ASA adjudication, it understood it to be acceptable ...
for more than three days before it was corrected. The ASA noted Easyjet s argument the offer travel period ...
16 Dec 2009
| by Staff
LONDON - Hovis has been cleared by the ASA of misleading consumers by using the strapline: "Hovis...that this could not be the case. A spokesman for the ASA said: "The ASA considered that viewers were likely ...
15 Dec 2009
| by Staff
for the ASA said: "We have decided not to investigate this ad any further." He said there had been a concerted campaign in support of the ad, and admitted the ASA has received around 150 messages that said ...
15 Dec 2009
| by Nicola Clark
dramatic war of words with smaller rival Ecotricity. While the Advertising Standards Authority (ASA ...
music stars. However, the wind was taken out of the campaign's sails after the ASA received 29 ...
11 Dec 2009
| by Paul Richards
(and thus blew a dog whistle to church-goers everywhere). Church groups started to complain to the ASA ...
09 Dec 2009
| by Hadassah Nymark
was shown being served a drink, though no alcohol was consumed by anyone in the ad. The ASA noted ...