LONDON - Hovis has been cleared by the ASA of misleading consumers by using the strapline: "Hovis...that this could not be the case. A spokesman for the ASA said: "The ASA considered that viewers were likely ...
for the ASA said: "We have decided not to investigate this ad any further." He said there had been a concerted campaign in support of the ad, and admitted the ASA has received around 150 messages that said ...
was shown being served a drink, though no alcohol was consumed by anyone in the ad. The ASA noted ...
. KFC cited an earlier ASA adjudication on the ad, which concluded the ad gave viewers a misleading ... provide freshly prepared chicken, not frozen, on a daily basis. The ASA noted that without the on ...
and was typical of its genre. The ASA noted that although it was unclear as to whether the man was wearing trunks ...
Tetley sought an independent review following the ASA s initial ruling on the ad in June, which saw it being taken off air in its current form. Sir John Caines, the Independent Reviewer of ASA Adjudications, was asked to reassess the case. He deemed the ASA was correct in its ruling to uphold ...
to be considered a genuine offer of sale. The ASA conferred with Homebase s home trading standards authority ...
for the ASA said: "As we do with all complaints, we will consider whether an investigation is necessary ...
The Advertising Standards Authority received 29 complaints that the TV campaign was demeaning to African people and perpetuated racial stereotypes. But today, the ASA threw the complaints out, ruling that most ads use stereotyping to get their message across. A spokesman for the ASA said: "Although ...
In April, the ad was given the green light by the ASA after it was shown in cinemas alongside 15-certificate films. The ad, by Langland, was created for the Medicines and Healthcare Regulatory Authority with Pfizer, and featured on TV screens for the first time last month. An ASA spokesman said: "The ASA has ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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