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Noisy TV ads face ire of US politicians

for "subjective loudness" . An ASA spokeswoman claimed it has seen a "dramatic reduction" in the number ... that advertisements at normally acceptable levels seem loud in comparison." In September, the ASA reprimanded UKTV ... for regulating ad sound levels with the ASA and has the power to impose fines on offenders. ...

Consumer complaints to ASA reach record level in 2009

LONDON - The Advertising Standards Authority (ASA) looks set to receive a record number...; mso-bidi-language:#0400;} Guy Parker, chief executive of the ASA, said ... example. The ad was the subject of 326 complaints before the ASA closed the case, dismissing gripes from ... that it reflected a high level of public awareness of the ASA, rather than a deterioration of advertising standards ...

The Marketing Profile: Guy Parker of the Advertising Standards Authority

as such a nerd,' says the director-general of the Advertising Standards Authority (ASA) with a laugh, as he...in June following the departure of Christopher Graham, has spent his entire working life at the ASA. 'I ... -time job at the ASA. Seventeen years on, Parker finds himself at the helm of an organisation with a staff of 95, which is celebrating five years as a 'one-stop shop' for ad complaints. Before that, the ASA ...

Cheryl Cole's 'misleading' L'Oreal shampoo ad cleared by ASA

that complained to the ASA, claiming the ad was misleading. The ASA ruled that the ad did not break any rules ...

Cadbury Dairy Milk ad cleared of racism

The Advertising Standards Authority received 29 complaints that the TV campaign was demeaning to African people and perpetuated racial stereotypes. But today, the ASA threw the complaints out, ruling that most ads use stereotyping to get their message across. A spokesman for the ASA said: "Although ...

Should the ASA be given the power to fine errant advertisers?

, ISBA ISBA's members believe in and support the ASA and the codes it upholds. They consider ... tougher, perhaps financial, penalties. Both of the ASA's 'backstop' regulat-ors - Ofcom for broadcast ... . The ASA's authority springs from its focused investigation of complaints, its power over advertisers ...

Government's Diploma ad banned by ASA

Standards Authority (ASA) that Cambridge University did not accept all but one of the Diplomas offered. The qualifications were launched in September 2008. The ASA noted Cambridge accepted only the Diploma in Engineering ...

Bet365 forced to pull '£200 of free bets' ads

LONDON - Bet365.com has been condemned by the ASA for offering £200 of free bets for new customers...-fareast-language:#0400; mso-bidi-language:#0400;} The ASA noted the free bets in question were awarded ...

Watchdog slams Vodafone international call rate ads

a final termination. The ASA noted the ads used the term abolished to describe a three ...

Danone retains Mediaedge:cia on media planning and buying account

other European countries. Recently the ASA banned an Actimel ad on the grounds ...

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