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ASA bans British Airways trade fair ad

around the world and argued that BA did not claim to fly to Guangzhou. The ASA ruled the ad ...

Procter & Gamble rapped over 'misleading' advert by the ASA

The advert for Olay Definity eye illuminator pictured the 60-year old model crediting the product as her secret to brighter-looking eyes . But more than 700 people complained to the ASA that the advert had been airbrushed too heavily. The complaints came on the back of MP Jo Swinson's Real Women ...

ASA clears Hovis strapline of misleading consumers

LONDON - Hovis has been cleared by the ASA of misleading consumers by using the strapline: "Hovis...that this could not be the case. A spokesman for the ASA said: "The ASA considered that viewers were likely ...

ASA clears Smirnoff ad of implying mood enhancement

was shown being served a drink, though no alcohol was consumed by anyone in the ad. The ASA noted ...

The British Skin Foundation hires the ASA's Erkal-Paler as trustee

'Oreal UK and Ireland in 2001 before moving onto her current role in 2008 at the ASA. ...

The Week: Advertising News - Complaints to ASA growing

The Advertising Standards Authority is on track to receive 28,000 complaints this year, 1,500 more than in 2008 and a record for the watchdog. However, the number of ads that attracted complaints was down to 14,500, 1,000 fewer than last year.

Promotional email for Martini banned by ASA

the message that the women were as beautiful at the end of the evening as they were at the start. The ASA ...

Consumer complaints to ASA reach record level in 2009

LONDON - The Advertising Standards Authority (ASA) looks set to receive a record number...; mso-bidi-language:#0400;} Guy Parker, chief executive of the ASA, said ... example. The ad was the subject of 326 complaints before the ASA closed the case, dismissing gripes from ... that it reflected a high level of public awareness of the ASA, rather than a deterioration of advertising standards ...

The Week: Advertising News - Travelodge in ASA complaint

According to a report in The Times, Travelodge's e-commerce director Charlie Herbert told the ASA that it is almost impossible for customers to find £29 rooms on the Premier Inn website when they click on the "quick bookings" link. ...

ASA brands Shane Warne hair loss ad a wrong 'un

been banned by the ASA for being misleading....that the strand-by-strand procedure did result in a fuller head of hair. However, the ASA upheld the two ... foul of the ASA. The watchdog has upheld several complaints about various AHS ads in the past. Carl ... you have followed the advice of CAP (Committee of Advertising Practice) and the ASA to get a result ...

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