The Advertising Standards Authority is on track to receive 28,000 complaints this year, 1,500 more than in 2008 and a record for the watchdog. However, the number of ads that attracted complaints was down to 14,500, 1,000 fewer than last year.
According to a report in The Times, Travelodge's e-commerce director Charlie Herbert told the ASA that it is almost impossible for customers to find £29 rooms on the Premier Inn website when they click on the "quick bookings" link. ...
received 29 complaints that it was demeaning to African people and perpetuated racial stereotypes. The ASA
"What does the ASA do? Why does it exist? It's useless. This is a scandal. Everyone knows what EDF
The Advertising Standards Authority has launched an investigation into a government-backed climate change ad campaign by Abbott Mead Vickers BBDO.
The ad, set in Ghana and featuring a giant tribal head that rains cocoa beans, has prompted 15 complaints to the Advertising Standards Authority. The ASA has yet to decide whether to investigate the complaints, which claim that the ad is demeaning to African people. ...
Advertising watchdogs have rejected calls by the Liberal Democrats to restrict the use of airbrushing in ads. The party wants to see airbrushing banned in campaigns aimed at children, and caveats added to other ads using the technique. A spokeswoman for the Advertising Standards Authority said that...
A press and poster campaign by Hurrell Moseley Dawson & Grimmer for Thomas Cook, which claimed its exchange rate was better than the Post Office's, has been banned by the Advertising Standards Authority.
The regulator reviewed 456 ads and found that only five (1 per cent) breached advertising codes of practice. It is the third time the ASA has carried out this survey and the compliance rate has grown every time. In 2006, it was 95 per cent, while in 2007, it was 97 per cent. ...
very small proportion are banned." - ASA spokeswoman commenting on Campaign's collection of banned TV ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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