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Top five green initiatives in marketing in 2009

dramatic war of words with smaller rival Ecotricity. While the Advertising Standards Authority (ASA ... music stars. However, the wind was taken out of the campaign's sails after the ASA received 29 ...

Consumer complaints to ASA reach record level in 2009

LONDON - The Advertising Standards Authority (ASA) looks set to receive a record number...; mso-bidi-language:#0400;} Guy Parker, chief executive of the ASA, said ... example. The ad was the subject of 326 complaints before the ASA closed the case, dismissing gripes from ... that it reflected a high level of public awareness of the ASA, rather than a deterioration of advertising standards ...

The Marketing Profile: Guy Parker of the Advertising Standards Authority

as such a nerd,' says the director-general of the Advertising Standards Authority (ASA) with a laugh, as he...in June following the departure of Christopher Graham, has spent his entire working life at the ASA. 'I ... -time job at the ASA. Seventeen years on, Parker finds himself at the helm of an organisation with a staff of 95, which is celebrating five years as a 'one-stop shop' for ad complaints. Before that, the ASA ...

Tetley pulled up for 'antioxidants' TV ad

it implied that Tetley Green Tea had the same or similar health benefits as exercise. The ASA itself ... . The viewers complaints were not upheld, while the complaint submitted by the ASA was. The ASA noted the ad ... , in particular because it contained antioxidants. The ASA said the ad must not appear again in its current form. ...

Travelodge complains to ASA over Premier Inn bargain rates ad campaign

LONDON - Travelodge has lodged a complaint with the Advertising Standards Authority (ASA) over

Brands back lessons about online advertising for UK children

agreed to fund an extension of the ASA's remit to include search marketing on websites, reflecting ...

ASA documents dramatic drop in complaints about green claims in advertising

Figures provided exclusively to Marketing by the Advertising Standards Authority (ASA) reveal ... for the whole of 2008. Guy Parker, chief executive of the ASA, says of the drop that he is pretty confident ... ' publicity that results when ASA adjudications uphold complaints. The point of making an environmental claim ...

Morrisons agrees to pull ad over fish sustainability claims

-fareast-language:#0400; mso-bidi-language:#0400;} An Advertising Standards Authority (ASA) spokeswoman confirmed that Morrisons came to an informal agreement with the ASA two weeks ago not to show the ad again ... from a sustainable source.' In April, Morrisons was forced to pull an ad by the ASA after Co ...

DCSF selects WCRS to create diploma-awareness campaign

by WCRS, was banned after the Advertising Standards Authority (ASA) deemed it misleading. The campaign was censured for claiming that the qualifications will help to provide entry into all universities'. The ASA ...

ASA dismisses 'oral sex' complaints against Tango campaign

LONDON - The Advertising Standards Authority (ASA) has dismissed complaints made against a campaign...display. The ASA dismissed the complaints, stating that although some people may interpret suck a bull ...

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