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Procter & Gamble rapped over 'misleading' advert by the ASA

The advert for Olay Definity eye illuminator pictured the 60-year old model crediting the product as her secret to brighter-looking eyes . But more than 700 people complained to the ASA that the advert had been airbrushed too heavily. The complaints came on the back of MP Jo Swinson's Real Women ...

Paul Richards: Class War Doesn't Convince the Voters

(and thus blew a dog whistle to church-goers everywhere). Church groups started to complain to the ASA ...

The British Skin Foundation hires the ASA's Erkal-Paler as trustee

'Oreal UK and Ireland in 2001 before moving onto her current role in 2008 at the ASA. ...

Innocent Drinks calls in support for 'five a day' health drive

-way pitch. The Advertising Standards Agency (ASA) ruled last month that Innocent Smoothies can count for two of the recommended five portions of fruit and vegetables a day. The ASA ruling followed seven ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.