to showcase the car but also explicitly showed what could be realistically expected. The ASA felt the ad did ...
-profile and high-traffic locations in Northern Ireland. The ASA noted some complainants found the ad to be sexist ... and considered the ad did degrade and objectify women by attributing cleavage to a car s headlamps. The ASA ...
LONDON - An ad for Mercedes-Benz has been banned by the Advertising Standards Authority (ASA) after...the higher end of the DfT bandings, the ASA considered that the headline claim would give the impression ...
for the range and supplied the ASA with a price list which indicated the CO2 emissions for each vehicle ... the case. On this point the ad was found to be in breach, and the ASA ruled it must not appear again ...
to the ASA to show how the test was conducted and how the combined fuel consumption figure was calculated in relation to the cars in the ad. The ASA noted that while the figures from the VCA were not intended ...
to have the sixth lowest combination fuel consumption. The ASA felt the evidence supplied demonstrated ...
was gained after I had been requested by the advertiser/advertising agency to try the product." The ASA ...
with their standard Seat line. The ASA acknowledged the comparison of emissions between the Seat Ecomotive and Seat standard ranges. However, the ad did not make clear the basis of comparison, thus the ASA found readers ...
Authority (ASA) has received 1,066 complaints about the level of violence in the ads. The ad is the fifth most complained about ad in the ASA's history. VW has said the ads are "metaphorical rather than real ... shown earlier. The full-length ad had not been shown before 11pm. The ASA ruled against two versions ...
of individual struggle and the current post-7.30pm timing restriction was appropriate. The ASA agreed ... -length TV ad and an additional 40-second edit of the TV ad featured the men fighting with weapons, the ASA ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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