LONDON - Hovis has been cleared by the ASA of misleading consumers by using the strapline: "Hovis...that this could not be the case. A spokesman for the ASA said: "The ASA considered that viewers were likely ...
for the ASA said: "We have decided not to investigate this ad any further." He said there had been a concerted campaign in support of the ad, and admitted the ASA has received around 150 messages that said ...
dramatic war of words with smaller rival Ecotricity. While the Advertising Standards Authority (ASA ... music stars. However, the wind was taken out of the campaign's sails after the ASA received 29 ...
was shown being served a drink, though no alcohol was consumed by anyone in the ad. The ASA noted ...
. KFC cited an earlier ASA adjudication on the ad, which concluded the ad gave viewers a misleading ... provide freshly prepared chicken, not frozen, on a daily basis. The ASA noted that without the on ...
the message that the women were as beautiful at the end of the evening as they were at the start. The ASA ...
LONDON - The Advertising Standards Authority (ASA) looks set to receive a record number...; mso-bidi-language:#0400;} Guy Parker, chief executive of the ASA, said ... example. The ad was the subject of 326 complaints before the ASA closed the case, dismissing gripes from ... that it reflected a high level of public awareness of the ASA, rather than a deterioration of advertising standards ...
it implied that Tetley Green Tea had the same or similar health benefits as exercise. The ASA itself ... . The viewers complaints were not upheld, while the complaint submitted by the ASA was. The ASA noted the ad ... , in particular because it contained antioxidants. The ASA said the ad must not appear again in its current form. ...
Tetley sought an independent review following the ASA s initial ruling on the ad in June, which saw it being taken off air in its current form. Sir John Caines, the Independent Reviewer of ASA Adjudications, was asked to reassess the case. He deemed the ASA was correct in its ruling to uphold ...
to be considered a genuine offer of sale. The ASA conferred with Homebase s home trading standards authority ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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