to remove filtersASA clears Smirnoff ad of implying mood enhancement
09 Dec 2009 | by Hadassah Nymark
was shown being served a drink, though no alcohol was consumed by anyone in the ad. The ASA noted ...
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Noisy TV ads face ire of US politicians
17 Dec 2009 | by Daniel Farey-Jones
for "subjective loudness" . An ASA spokeswoman claimed it has seen a "dramatic reduction" in the number ... that advertisements at normally acceptable levels seem loud in comparison." In September, the ASA reprimanded UKTV ... for regulating ad sound levels with the ASA and has the power to impose fines on offenders. ...
KFC 'daily chicken' ad escapes ban
09 Dec 2009 | by Hadassah Nymark
. KFC cited an earlier ASA adjudication on the ad, which concluded the ad gave viewers a misleading ... provide freshly prepared chicken, not frozen, on a daily basis. The ASA noted that without the on ...
Regulator bans Npower circular
02 Dec 2009 | by Hadassah Nymark
photo of a wind farm and not representative of the Nun Wood site. The ASA noted RWE s response, however the outcome of a previous ASA investigation had instructed RWE not to use photographs of the Llyn Alaw wind ...
Sex posters removed from school areas
02 Dec 2009 | by Hadassah Nymark
or religious building, three sites breached that restriction. The ASA did not find the ad s wording ...
Consumer complaints to ASA reach record level in 2009
01 Dec 2009 | by Gemma Charles
LONDON - The Advertising Standards Authority (ASA) looks set to receive a record number...; mso-bidi-language:#0400;} Guy Parker, chief executive of the ASA, said ... example. The ad was the subject of 326 complaints before the ASA closed the case, dismissing gripes from ... that it reflected a high level of public awareness of the ASA, rather than a deterioration of advertising standards ...
ASA documents dramatic drop in complaints about green claims in advertising
24 Nov 2009 | by Gemma Charles
Figures provided exclusively to Marketing by the Advertising Standards Authority (ASA) reveal ... for the whole of 2008. Guy Parker, chief executive of the ASA, says of the drop that he is pretty confident ... ' publicity that results when ASA adjudications uphold complaints. The point of making an environmental claim ...
ASA publishes health and beauty ad survey
20 Nov 2009 | by Hadassah Nymark
LONDON - The Advertising Standards Authority (ASA) today found that more than 95 per cent of health...and unauthorised medicinal claims. The ASA compliance team contacted those advertisers found in breach and asked that they ensure that all future advertising would fully comply with the code. Chief executive of the ASA, Guy Parker said: "The ASA is here to work with the health and beauty sector to help improve compliance ...
DCSF selects WCRS to create diploma-awareness campaign
11 Nov 2009 | by Alex Brownsell
by WCRS, was banned after the Advertising Standards Authority (ASA) deemed it misleading. The campaign was censured for claiming that the qualifications will help to provide entry into all universities'. The ASA ...
Watchdog bans misleading wind farm ad
11 Nov 2009 | by Hadassah Nymark
figures showing estimated financial benefits were subsequently found to be underestimates. But the ASA ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
