16 Dec 2009
| by Kate Magee
The advert for Olay Definity eye illuminator pictured the 60-year old model crediting the product as her secret to brighter-looking eyes . But more than 700 people complained to the ASA that the advert had been airbrushed too heavily. The complaints came on the back of MP Jo Swinson's Real Women ...
01 Dec 2009
| by Gemma Charles
as such a nerd,' says the director-general of the Advertising Standards Authority (ASA) with a laugh, as he...in June following the departure of Christopher Graham, has spent his entire working life at the ASA. 'I ...
-time job at the ASA. Seventeen years on, Parker finds himself at the helm of an organisation with a staff of 95, which is celebrating five years as a 'one-stop shop' for ad complaints. Before that, the ASA ...
23 Nov 2009
| by Jacquie Bowser
that complained to the ASA, claiming the ad was misleading. The ASA ruled that the ad did not break any rules ...
20 Nov 2009
| by Hadassah Nymark
LONDON - The Advertising Standards Authority (ASA) today found that more than 95 per cent of health...and unauthorised medicinal claims. The ASA compliance team contacted those advertisers found in breach and asked that they ensure that all future advertising would fully comply with the code. Chief executive of the ASA, Guy Parker said: "The ASA is here to work with the health and beauty sector to help improve compliance ...
11 Nov 2009
| by Hadassah Nymark
harmless and vague in meaning so as not to cause offence. The ASA considered that most people would know ...
04 Nov 2009
| by Hadassah Nymark
. However, it said it would not use the ad again. The ASA noted the evidence and considered readers would understand the claim in the context of the efforts to improve energy efficiency in the area. The ASA noted ...
28 Oct 2009
| by Sarah Johnson
LONDON - Bet365.com has been condemned by the ASA for offering £200 of free bets for new customers...-fareast-language:#0400;
mso-bidi-language:#0400;}
The ASA noted the free bets in question were awarded ...
28 Oct 2009
| by Hadassah Nymark
an educated betting audience and would automatically understand the terms of the free bets. The ASA noted ...
21 Oct 2009
| by Hadassah Nymark
customers. The ASA noted Vodafone s claim that small print in the ad clarified which customers were ...
; therefore, the ASA concluded the poster was likely to mislead. The watchdog ruled the ad must not appear ...
21 Oct 2009
| by Hadassah Nymark
similar package would have to pay 42.45 a month. The ASA understood the ads targeted existing Sky TV ...
based on this assumption. As a result, the ASA disregarded Virgin Media s concern that the ad intended ...
s line rental alone was 20 per cent more expensive, and on this point the ad was misleading. The ASA ...
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