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Top five green initiatives in marketing in 2009

dramatic war of words with smaller rival Ecotricity. While the Advertising Standards Authority (ASA ... music stars. However, the wind was taken out of the campaign's sails after the ASA received 29 ...

EDF sidesteps ban over "green and British" dispute

. It also holds UK statutory licences allowing it to operate in the UK. The ASA noted the ads did not make ... . It believed consumers would not infer that EDF Energy was a British company. The ASA concluded the ads were ... the ASA's decision. ...

Watchdog slams Vodafone international call rate ads

a final termination. The ASA noted the ads used the term abolished to describe a three ...

Vodafone poster ad scrapped for misleading charge claims

customers. The ASA noted Vodafone s claim that small print in the ad clarified which customers were ... ; therefore, the ASA concluded the poster was likely to mislead. The watchdog ruled the ad must not appear ...

Watchdog slams Sky broadband ad

that Sky set-up costs were included in the calculation of the savings claim. The ASA noted that the ad ...

TalkTalk ad banned after BT complaint

TalkTalk said the call connection fee was explained in the footnoted text linked to the main claim, which informed customers that the non-discounted fee applied to all calls made to mobiles from their landlines. But the ASA considered that customers would understand the claim "1/2 price calls to mobile ...

Tesco mobile ads banned by ASA

from the advertising. The ASA noted the ads addressed both new and existing Tesco mobile customers ...

ASA orders Skype to pull TV ad

LONDON - The ASA has told Skype not to broadcast a television ad which viewers said exaggerated...and quality of the broadband connection which means every users experience would differ. The ASA ruled ...

Skype ad banned by regulator

to reveal his partner and baby. The ASA felt that although the CAP code allowed the use of techniques ...

EDF Green Energy Day branding faces legal action

, the ASA confirmed that it was investigating 84 complaints about the ad, which claim EDF's advertising is misleading for implying the company is both green and British. The ASA said it was not investigating 23 ... to work together remains open. "Our record of compliance with the ASA code of practice is industry ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.