ASA rules against Hovis ad
28 Jan 2009 | by Hadassah Nymark
33 per cent more wholegrain than a bowl of cereal, has been banned by the ASA.
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Lions Gate in media pitch
29 Jan 2009 | by Anne Cassidy
Saw IV, which featured a severed head, was cleared by the ASA in February last year, despite drawing ...
Nestle Daley Thompson ad escapes ban
28 Jan 2009 | by Hadassah Nymark
LONDON - The ASA has ruled in favour of confectionary brand Nestle, after two print ads and a TV ad...-buying of the products featured. The ASA acknowledged arguments from both parties but ruled that the ads were ...
Brand Health Check: Innocent
27 Jan 2009 | by Joe Thomas
. Be Innocent in everything the brand does. Last October the ASA upheld a complaint against its sister brand ...
Defra to tighten code on environmental claims
27 Jan 2009 | by Alex Brownsell
material. Until now the Code has been referenced by the Advertising Standards Authority (ASA) when ... , and in spring the ASA will host a number of workshops to draw attention to the changes. With the numbers of complaints to the ASA about green ads ever-rising, Defra hopes a new best practise code will cut out any ...
The week in marketing
27 Jan 2009
and Walker Media. - ASA rules on 'God' ad The Advertising Standards Authority (ASA) has rejected claims ...
The Week: i-Q - Web chat about - CHI's new 'great escape' Anchor ad
23 Jan 2009
Nicely observed and made me laugh. Will probably get 100 complaints to the ASA from farmers upset at being portrayed as Nazi stormtroopers. - Richard Hayter Charmingly executed. Clear message. Especially like the pitchforks. - Matt Lord At least the cow makes it; just wish for once Steve McQueen did. - I ...
ASA rejects British Humanist Association bus ad complaints
22 Jan 2009 | by Becky Charles
LONDON - The Advertising Standards Authority (ASA) has rejected complaints that the British...' doesn't exist. The ASA concluded that the ad was an expression of the advertiser's opinion and that its ...
ASA closes case on atheist bus ad campaign
21 Jan 2009 | by Hadassah Nymark
The ad provoked 326 complaints from people who found the ad offensive and disrespectful. Complainants also challenged the advertiser s claim that God probably does not exist, arguing that it was misleading as they could not substantiate the claim. However, the ASA concluded that as the ad ...
Aer Lingus ad banned over free flights claim
21 Jan 2009 | by Hadassah Nymark
non-optional charges, duties and fees. The ASA noted that Aer Lingus believed the ad complied ... as there were other charges involved. The ASA concluded that not including information about extra charges ...
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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
