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Ad watchdog bans Reebok's bum-toning trainer ads

The Advertising Standards Authority (ASA) has banned ads for Reebok's EasyTone Curve trainers...substantiated by the study, the ASA dismissed the evidence and upheld the complaints. The ASA said the sample ... that consumers would achieve an improvement in muscle tone". The ASA ruled the ads were misleading, as Reebok ... complaints to the ASA, thousands of consumers have told us they love our shoes and that they work. For us ...

Argos ad banned for misleading delivery claims

The Advertising Standards Authority (ASA) has banned the ad, created by CHI Partners, over its claim that deliveries could take place "at a time that's right for you," when in fact only two slots ... was an absolute promise. The ASA concluded that the claim implied that customers could specify a delivery time ...

ASA bans 'misleading' Rimmel mascara ads featuring Jagger model

Standards Authority (ASA) for misleading results with lash inserts....the effect achievable from the use of the product alone". The ASA also challenged whether the disclaimer ... an accurate representation that could be achieved by using the product. The ASA upheld the complaint. It said Coty UK "did not make it clear that the lash inserts used were of different lengths." The ASA ...

John Lewis meets Christmas 'snow dog' ad complaints halfway

Complaints are pouring in to the ASA over a shot of a kennel bound dog in the snow from John Lewis...to the ASA, while a Facebook page, 'Stop the John Lewis Christmas Ad' has received over 1,500 "Likes". Many ... -hoc throughout the campaign period until 18 December. The ASA is currently assessing whether the ad has broken ...

ASA slaps watershed restriction on naked Beyoncé ad

by the Advertising Standards Authority (ASA) after complaints it was too sexy for young children....by the ASA as "sexually provocative" and "was unsuitable to be seen by young children", though not offensive ...

Nissan ad not 'racist', but still banned

to the 'Deutschland Deutschland ber rated' slogan. The ASA accepted that consumers would understand the message ... )." The ASA has banned both outdoor and digital ads from being shown in its current form. Germany won ...

ASA bans 'misleading' Harpic ad after Unilever complaint

-up with laboratory research to show Harpic Power Plus against several bleach-based cleaners. The ASA upheld ... ." The ASA said the ad would suggest that Harpic Power Plus would be five times better than bleach ... be gradual." However, the ASA ruled that the ad did not breach Rule 5.2.1 (Evidence), and while the firm ...

BR Video: Asda gets public vote for cheapest supermarket

In recent weeks the two biggest supermarkets have tussled over each other's advertising claims to offer the lowest prices. In mid-September the Advertising Standards Authority upheld a complaint by Asda about a Tesco ad claiming it was cheaper, then the following week the ASA upheld a complaint ...

Sony spitting ad cleared by watchdog

, who sometimes spat. The Advertising Standards Association (ASA) noted the Clearcast and Sony ...

Costa Coffee launches debut TV ad campaign

have voted'. Starbucks lodged a complaint about the ad, but the ASA deemed it acceptable following ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.