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Argos ad banned for misleading delivery claims

The Advertising Standards Authority (ASA) has banned the ad, created by CHI Partners, over its claim that deliveries could take place "at a time that's right for you," when in fact only two slots ... was an absolute promise. The ASA concluded that the claim implied that customers could specify a delivery time ...

Watchdog bans Nivea Visage Anti-Wrinkle's 'feel younger' ad

The Advertising Standards Authority (ASA) upheld a complaint about the cinema ad for the face cream in its adjudications today. A voice-over stated, "Nivea Visage Anti-Wrinkle Q10 Plus helps ... the advertised product specifically. The ASA ruled that the ad presented the relationship between ...

Mark Howe: Google's old dog on the new rules of engagement

run training programmes for ASA staff on how to use Adwords to get people to the ASA site, in advance ...

Horror film poster rapped by ad watchdog

received complaints. Those who complained to the Advertising Standards Authority (ASA) "found the images ... , and "not sexual assault". The ASA said "the ads were designed to promote a mainstream horror film ...

Millions of children saw World Cup drinks ads says charity

. The BCAP Codes contain specific rules for the advertising of alcohol, which are administered by the ASA. ...

Sony spitting ad cleared by watchdog

, who sometimes spat. The Advertising Standards Association (ASA) noted the Clearcast and Sony ...

ASA bans Hipp baby milk ad

Hipp Organic baby milk has fallen foul of the Advertising Standards Authority (ASA) regulations...milk. The ASA also challenged whether the claim "essential Omega 3 fatty acids ... for healthy brain ... to their formulas. The ASA told Hipp not to use claims in future that referred to children's development ...

Champagne Jacuzzi earns Virgin Holidays ad ban

The ASA has banned a poster ad in Virgin Holidays "Rockstar service" campaign, after one person...will ensure your every desire is met." The ASA disapproved of the ad, saying it "indicated a casual ... that someone might make of the service, exaggerated to show the level of service provided. The ASA ruled ...

Trading Places: This week's people moves in advertising, marketing and media

, who became chief executive of the ASA at the end of June 2009. ( Campaign ) Marketing ...

Cow & Gate Milk ad banned over iron claim

not. The ASA found that the figure 6.9 mg was an average recommendation for different aged ... for preventing development problems associated with iron deficiency in individual toddlers and the ASA concluded ... .1.1, misleading advertising, and 5.2.1, evidence. The ASA said it should not be broadcast again in its current ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.