08 Nov 2010
| by Daniel Farey-Jones
run training programmes for ASA staff on how to use Adwords to get people to the ASA site, in advance ...
18 Oct 2010
| by Marina Palomba
will police this when the ASA's remit is extended to all online promotional messages next year, asks Marina....
This is precisely the concern about the proposed extension of remit by the ASA to all promotional messages online. Firstly, what is a promotional message as opposed to genuine editorial and, second, how does the ASA ...
cigarettes. Will the ASA investigate a complaint about this kind of activity from next year? It seems ...
02 Sep 2010
| by Marina Palomba
The expansion of the ASA's remit to cover social networks and other non-paid-for space may pose...Practice) and the ASA (Advertising Standards Authority), have announced the extension of the "self ...
will need to comply with the CAP Code.
There are several areas of concern, such as how the ASA will deal ...
their clients, is intended to cover the additional cost of the extended system.
The risk to the ASA ...
02 Sep 2010
| by Anne Cassidy
, including social networks and search marketing.
The ASA's current online remit, which covers ads in paid ...
to a web page that does not comply to the new rules will be removed and the ASA will be empowered ...
-month period of grace to allow the ASA and CAP to train and educate online advertisers on the requirements ...
01 Sep 2010
| by Sarah Shearman
The ASA's present remit online includes ads in paid-for space and sales promotions wherever ...
the new guidelines announced today , the ASA will be able to police brands websites and other non ...
despite being outside of the ASA's remit.
Brands which do not comply will have their ads removed ...
01 Sep 2010
| by Sarah Shearman
Currently, the ASA s online remit only includes ads in paid-for space and sales promotions ...
.
The ASA will also name and shame any advertiser that continually flouts the regulations by putting up its ...
media and search agencies, replicating the ASA's existing funding mechanism in other media.
The levy ...
02 Aug 2010
| by Daniel Farey-Jones
The change, which takes effect on 1 September, means the ASA will take over the territory from Ofcom.
Currently, the ASA is only able to consider complaints that fall under the self-regulatory CAP ...
to an appendix of the CAP code.
The ASA stressed this would have little or no impact in terms of the code ...
30 Jun 2010
| by Sara Kimberley
Orange has been lambasted by the Advertising Standards Authority (ASA) after rival Three argued..., with Hutchinson 3G UK (Three) at 91%, Vodafone at 85% and O2 at 80%.
However, the ASA stated that the ad ...
it was referring to population or geographical coverage.
The ASA also had contention with the manner in which ...
23 Jun 2010
| by Alex Brownsell
and has no plans to use the ad again.
The ASA agreed that the flying pigs scenario depicted in the ad ...
10 Jun 2010
| by Joe Thomas
month, The ASA announced that it had launched a formal investigation into a Paddy Power ad featuring a ...
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