08 Nov 2010
| by Daniel Farey-Jones
run training programmes for ASA staff on how to use Adwords to get people to the ASA site, in advance ...
05 Nov 2010
| by Jo Farmer
The ASA looks set to miss a golden opportunity to become more transparent and accountable...The ASA is currently undergoing a review of its internal processes, including the way in which ...
the industry, and the ASA s preliminary findings have been published http://asa.org.uk/Media-Centre/2010/ASA-Process-Review-interim-report.aspx . The ASA s final findings are expected some time in 2011.
Many of the interim findings of the process ...
27 Oct 2010
| by Daniel Farey-Jones
In recent weeks the two biggest supermarkets have tussled over each other's advertising claims to offer the lowest prices.
In mid-September the Advertising Standards Authority upheld a complaint by Asda about a Tesco ad claiming it was cheaper, then the following week the ASA upheld a complaint ...
18 Oct 2010
| by Marina Palomba
will police this when the ASA's remit is extended to all online promotional messages next year, asks Marina....
This is precisely the concern about the proposed extension of remit by the ASA to all promotional messages online. Firstly, what is a promotional message as opposed to genuine editorial and, second, how does the ASA ...
cigarettes. Will the ASA investigate a complaint about this kind of activity from next year? It seems ...
06 Oct 2010
| by John Reynolds
, who sometimes spat.
The Advertising Standards Association (ASA) noted the Clearcast and Sony ...
24 Sep 2010
| by Staff
, who became chief executive of the ASA at the end of June 2009. ( Campaign )
Marketing ...
15 Sep 2010
| by John Reynolds
for the comparison would be available to consumers if they wished.
In its ruling, the ASA concluded that Tesco ...
15 Sep 2010
| by John Reynolds
, such as the minimum-spend requirement, and was not misleading.
In deciding the fate of the ad, the ASA noted ...
02 Sep 2010
| by Marina Palomba
The expansion of the ASA's remit to cover social networks and other non-paid-for space may pose...Practice) and the ASA (Advertising Standards Authority), have announced the extension of the "self ...
will need to comply with the CAP Code.
There are several areas of concern, such as how the ASA will deal ...
their clients, is intended to cover the additional cost of the extended system.
The risk to the ASA ...
01 Sep 2010
| by Sarah Shearman
Currently, the ASA s online remit only includes ads in paid-for space and sales promotions ...
.
The ASA will also name and shame any advertiser that continually flouts the regulations by putting up its ...
media and search agencies, replicating the ASA's existing funding mechanism in other media.
The levy ...
to remove filters
