to remove filtersProfile: An inventive approach
27 Oct 2010 | by Adam Woods
it fresh. The activity was rapped by the ASA in August for giving a misleading impression of broadband ...
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Virgin Media makes 'broadband con' strike on rivals
18 Nov 2010 | by Loulla-Mae Eleftheriou-Smith
of 6.5MB. The Advertising Standards Authority (ASA) has asked for a review of broadband speed claims ... in order to make sure consumers voices are heard during the ASA review. Jon James, executive director ...
Costa Coffee launches debut TV ad campaign
05 Oct 2010 | by John Reynolds
have voted'. Starbucks lodged a complaint about the ad, but the ASA deemed it acceptable following ...
Jeremy Lee on Media: Blurring the boundaries
07 Sep 2010 | by Jeremy Lee
The relaxation of the ASA's 'artists separation rule' will allow brands to come closer...of the 'artists separation rule' by the ASA. L'Oreal was one of the first brands to take advantage ... and the advertising that helps to fund it should not be underestimated. Indeed, it is only by testing the ASA rules ... SECONDS ON ... THE REVISED ADVERTISING CODES - At the ASA's request, CAP and BCAP began a systematic ...
Virgin Media promises more transparent broadband ads
02 Sep 2010 | by Maisie McCabe
. The ASA announced it would look into broadband advertising in June and asked the Advertising Code ...
Calls for 'fudged' ASA digital remit to provide further clarification
01 Sep 2010 | by Sarah Shearman
The ASA's present remit online includes ads in paid-for space and sales promotions wherever ... the new guidelines announced today , the ASA will be able to police brands websites and other non ... despite being outside of the ASA's remit. Brands which do not comply will have their ads removed ...
Coalition MPs target advertising airbrushers
24 Aug 2010 | by Nicola Clark
Liberal Democrat MP Jo Swinson, who is leading the Campiagn for Body Confidence with minister for equality Lynne Featherstone MP, said the group will deliver a portfolio of evidence to the ASA that argues airbrushed images cause 'body dissatisfaction' amoung consumers. 'It is socially irresponsible to promote ...
A healthier dose of realism
24 Aug 2010 | by Nicola Clark
the ASA with a portfolio of scientific evidence to back calls for a voluntary code of conduct on airbrushing. She points to the fact that the ASA's code states that ads must be socially responsible ...
Alcohol brands set record rates of compliance with ad codes
10 Aug 2010 | by Gemma Charles
promotion, which the ASA considered was likely to be seen to encourage excessive drinking and implied that alcohol was indispensable. The ASA refused to reveal the brand behind the offending ad. This is the third comprehensive ASA survey of alcohol ads since the introduction of new stricter alcohol advertising ...
The Marketing Society Forum - Should the rules on the advertising of broadband speeds be changed?
04 Aug 2010 | by Staff
at the digital leading edge. The ISPs let us all down. That's why Ofcom and the ASA should act together ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
