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1. PR industry slams ASA for 'ambiguity' in plan to regulate online marketing - 3 September.
2. William Hague 'didn't need' to talk about wife's miscarriage, according to PR guru - 3 September. 3. PR industry slams ASA for 'ambiguity' in plan to regulate online marketing - 3 September. 4. Wayne Rooney faces 'big rebuild' of reputation after private life allegations - 6 September. 5 ...
. Anything else looks desperate. Soyini Grey - ASA could be at digital agencies' door The new remit ... ('PR industry slams ASA for "ambiguity" in proposal to regulate online marketing', prweek.com/uk, 3 ... advocated should continue to be applied. The problem is now they could find the ASA at their door. James ...
marketing and editorial content. The CIPR will meet ASA chief executive Guy Parker and AA chief operating ... the ASA guidelines fall out of the definition of advertising. This isn't a PR versus advertising battle, it's more about working out a way to make sure that the regulating is done properly.' ASA press ...
The relaxation of the ASA's 'artists separation rule' will allow brands to come closer...of the 'artists separation rule' by the ASA. L'Oreal was one of the first brands to take advantage ... and the advertising that helps to fund it should not be underestimated. Indeed, it is only by testing the ASA rules ... SECONDS ON ... THE REVISED ADVERTISING CODES - At the ASA's request, CAP and BCAP began a systematic ...
The PR industry has slammed the Advertising Standards Authority (ASA) for the 'ambiguity' in its..., Immediate Future said: 'The problem with the statement is in its ambiguity. 'The minute the ASA starts ... Waddington, MD, Speed added: 'The ASA is fighting on our turf. It is well intentioned but hasn't consulted ... for public relations, marketing and social media professionals, the CIPR believes that the ASA should ...
. The ASA announced it would look into broadband advertising in June and asked the Advertising Code ...
The expansion of the ASA's remit to cover social networks and other non-paid-for space may pose...Practice) and the ASA (Advertising Standards Authority), have announced the extension of the "self ... will need to comply with the CAP Code. There are several areas of concern, such as how the ASA will deal ... their clients, is intended to cover the additional cost of the extended system. The risk to the ASA ...
, including social networks and search marketing. The ASA's current online remit, which covers ads in paid ... to a web page that does not comply to the new rules will be removed and the ASA will be empowered ... -month period of grace to allow the ASA and CAP to train and educate online advertisers on the requirements ...
to the ASA about misleading claims in advertising, to controversy over the positioning of outdoor posters ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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