to remove filtersSony spitting ad cleared by watchdog
06 Oct 2010 | by John Reynolds
, who sometimes spat. The Advertising Standards Association (ASA) noted the Clearcast and Sony ...
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Argos ad banned for misleading delivery claims
01 Dec 2010 | by Ed Owen
The Advertising Standards Authority (ASA) has banned the ad, created by CHI Partners, over its claim that deliveries could take place "at a time that's right for you," when in fact only two slots ... was an absolute promise. The ASA concluded that the claim implied that customers could specify a delivery time ...
ASA clears 'mental performance-boosting' Lucozade ad
22 Sep 2010 | by Loulla-Mae Eleftheriou-Smith
your reaction times and help you avoid accidents", the ASA defended it. The watchdog noted the ad ... options and took a route that avoided hitting a deer. GlaxoSmithKline pointed out that the ASA had ...
A healthier dose of realism
24 Aug 2010 | by Nicola Clark
the ASA with a portfolio of scientific evidence to back calls for a voluntary code of conduct on airbrushing. She points to the fact that the ASA's code states that ads must be socially responsible ...
Paper Round (17 August) - Which clients are advertising in the national press?
17 Aug 2010 | by Sarah Johnson
.99 flight deal. Similar ads have already been pulled by the ASA. Meanwhile, readers of The Sun can get ...
Paper Round (20 July) - Which brands are advertising in the national press?
20 Jul 2010 | by Sarah Johnson
's latest ads don't specify a destination after the ASA banned recent ads offering deals to Gothenburg ...
Paper Round (13 July) - Which brands are advertising in the national press?
13 Jul 2010 | by Sarah Johnson
ad being banned by the ASA . Three pushes its MiFi access aimed at iPad owners in The Guardian while ...
Tesco handed second ASA ban after Asda complaint
30 Jun 2010 | by Joe Thomas
purchases." The ASA ruled that both ads were misleading, because Tesco listed more than 31,000 lines on Tesco.com, but only matched around 12,000 of those lines with Asda. The ASA also noted ... and, in some cases, had matched only one item. The ASA stated that the press ad breached CAP Code ...
The Top 10 most complained about ads of 2009
26 May 2010 | by Arif Durrani and Sarah Johnson
. Last year, there was a 10% drop in the number of ads complained about, despite the ASA receiving a 9.6% increase in complaints to 28,978. The vast majority (90%) of complaints were made through the ASA's online form and the association claims the average time to resolve a complaint was just 13 days. ASA ...
Marketing's Power 100
26 May 2010 | by Nicola Clark
at the beginning of the recession, last August the ASA ruled that the supermarket had run 'misleading' comparison ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
