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Ad watchdog bans Reebok's bum-toning trainer ads

The Advertising Standards Authority (ASA) has banned ads for Reebok's EasyTone Curve trainers...substantiated by the study, the ASA dismissed the evidence and upheld the complaints. The ASA said the sample ... that consumers would achieve an improvement in muscle tone". The ASA ruled the ads were misleading, as Reebok ... complaints to the ASA, thousands of consumers have told us they love our shoes and that they work. For us ...

ASA bans 'misleading' Rimmel mascara ads featuring Jagger model

Standards Authority (ASA) for misleading results with lash inserts....the effect achievable from the use of the product alone". The ASA also challenged whether the disclaimer ... an accurate representation that could be achieved by using the product. The ASA upheld the complaint. It said Coty UK "did not make it clear that the lash inserts used were of different lengths." The ASA ...

Coalition MPs target advertising airbrushers

Liberal Democrat MP Jo Swinson, who is leading the Campiagn for Body Confidence with minister for equality Lynne Featherstone MP, said the group will deliver a portfolio of evidence to the ASA that argues airbrushed images cause 'body dissatisfaction' amoung consumers. 'It is socially irresponsible to promote ...

A healthier dose of realism

the ASA with a portfolio of scientific evidence to back calls for a voluntary code of conduct on airbrushing. She points to the fact that the ASA's code states that ads must be socially responsible ...

Diesel's lauded 'Stupid' ads banned by ASA

of her genitalia, after the ASA judged them unsuitable to be seen by children....or lingerie ads. However the ASA considered that the poster campaigns contained sexual undertones, which ... those. The ASA ruled that the poster ads breached Cap Code clauses "Responsible advertising ...

Brand Health Check: American Apparel

showing a semi-naked young woman was banned by the ASA. Although the company insisted that the model ...

Marketing's Power 100

at the beginning of the recession, last August the ASA ruled that the supermarket had run 'misleading' comparison ...

Louis Vuitton 'hand-made' campaign falls foul of ASA

LONDON - The Advertising Standards Authority (ASA) has banned a series of print ads for luxury..., accuracy and durability". The ASA agreed that the ads were stylised interpretations of real stages ...

ASA bans print ad for glamorising gun violence

LONDON - The ASA has banned an ad for clothing brand Fly53 that appeared in NME magazine...for glamorising real violence. The ASA said: "Although the image resembled a scene from a film, we noted the ad ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.