01 Dec 2010
| by Loulla-Mae Eleftheriou-Smith
The Advertising Standards Authority (ASA) has banned ads for Reebok's EasyTone Curve trainers...substantiated by the study, the ASA dismissed the evidence and upheld the complaints.
The ASA said the sample ...
that consumers would achieve an improvement in muscle tone".
The ASA ruled the ads were misleading, as Reebok ...
complaints to the ASA, thousands of consumers have told us they love our shoes and that they work. For us ...
01 Dec 2010
| by Ed Owen
The Advertising Standards Authority (ASA) has banned the ad, created by CHI Partners, over its claim that deliveries could take place "at a time that's right for you," when in fact only two slots ...
was an absolute promise. The ASA concluded that the claim implied that customers could specify a delivery time ...
10 Nov 2010
| by Mark Banham
The Advertising Standards Authority (ASA) upheld a complaint about the cinema ad for the face cream in its adjudications today.
A voice-over stated, "Nivea Visage Anti-Wrinkle Q10 Plus helps ...
the advertised product specifically.
The ASA ruled that the ad presented the relationship between ...
08 Nov 2010
| by Daniel Farey-Jones
run training programmes for ASA staff on how to use Adwords to get people to the ASA site, in advance ...
05 Nov 2010
| by Jo Farmer
The ASA looks set to miss a golden opportunity to become more transparent and accountable...The ASA is currently undergoing a review of its internal processes, including the way in which ...
the industry, and the ASA s preliminary findings have been published http://asa.org.uk/Media-Centre/2010/ASA-Process-Review-interim-report.aspx . The ASA s final findings are expected some time in 2011.
Many of the interim findings of the process ...
03 Nov 2010
| by Mark Banham
received complaints.
Those who complained to the Advertising Standards Authority (ASA) "found the images ...
, and "not sexual assault".
The ASA said "the ads were designed to promote a mainstream horror film ...
19 Oct 2010
| by Maisie McCabe
. The BCAP Codes contain specific rules for the advertising of alcohol, which are administered by the ASA. ...
18 Oct 2010
| by Marina Palomba
will police this when the ASA's remit is extended to all online promotional messages next year, asks Marina....
This is precisely the concern about the proposed extension of remit by the ASA to all promotional messages online. Firstly, what is a promotional message as opposed to genuine editorial and, second, how does the ASA ...
cigarettes. Will the ASA investigate a complaint about this kind of activity from next year? It seems ...
06 Oct 2010
| by John Reynolds
, who sometimes spat.
The Advertising Standards Association (ASA) noted the Clearcast and Sony ...
06 Oct 2010
| by Mark Banham
Hipp Organic baby milk has fallen foul of the Advertising Standards Authority (ASA) regulations...milk.
The ASA also challenged whether the claim "essential Omega 3 fatty acids ... for healthy brain ...
to their formulas.
The ASA told Hipp not to use claims in future that referred to children's development ...