Trading Places: This week's people moves in advertising, marketing and media
24 Sep 2010 | by Staff
, who became chief executive of the ASA at the end of June 2009. ( Campaign ) Marketing ...
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Champagne Jacuzzi earns Virgin Holidays ad ban
29 Sep 2010 | by Daniel Farey-Jones
The ASA has banned a poster ad in Virgin Holidays "Rockstar service" campaign, after one person...will ensure your every desire is met." The ASA disapproved of the ad, saying it "indicated a casual ... that someone might make of the service, exaggerated to show the level of service provided. The ASA ruled ...
ASA hires director of complaints and investigations
22 Sep 2010 | by Daniel Farey-Jones
The role was last occupied by Guy Parker, who became chief executive of the ASA at the end of June ... to deal with the extension of the ASA's online remit to policing brands' own websites in March 2011 ... of legally trained caseworkers investigating public complaints against solicitors. The ASA has also hired ...
ASA clears 'mental performance-boosting' Lucozade ad
22 Sep 2010 | by Loulla-Mae Eleftheriou-Smith
your reaction times and help you avoid accidents", the ASA defended it. The watchdog noted the ad ... options and took a route that avoided hitting a deer. GlaxoSmithKline pointed out that the ASA had ...
Tesco scores victory over Asda in price claims ad battle
22 Sep 2010 | by John Reynolds
against Tesco, Sainsbury s and Morrisons only". In its ruling, the ASA said Asda's ad was ambiguous ...
Cow & Gate Milk ad banned over iron claim
22 Sep 2010 | by Maisie McCabe
not. The ASA found that the figure 6.9 mg was an average recommendation for different aged ... for preventing development problems associated with iron deficiency in individual toddlers and the ASA concluded ... .1.1, misleading advertising, and 5.2.1, evidence. The ASA said it should not be broadcast again in its current ...
Asda wins tussle with Tesco over price statistics
15 Sep 2010 | by John Reynolds
for the comparison would be available to consumers if they wished. In its ruling, the ASA concluded that Tesco ...
Italian ice-cream ad banned by ASA for religious mockery
15 Sep 2010 | by Sara Kimberley
similar to it in future. The ASA told Antonio Federici that is was not to repeat the ads ... , it was forced to pull an ad by the ASA, after it featured a priest and a nun looking as if they were about ...
Daily Mail's Tesco coupons offer ad banned
15 Sep 2010 | by John Reynolds
, such as the minimum-spend requirement, and was not misleading. In deciding the fate of the ad, the ASA noted ...
From prweek.com/uk: Most Read
10 Sep 2010
1. PR industry slams ASA for 'ambiguity' in plan to regulate online marketing - 3 September.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
