Platform: Reputation is the victim of media shock tactics - Advertising has discovered the benefit of piggy-back PR campaigns but shock treatment does the client no favours, says Eugene Bacot.
27 Jun 1997 | by By EUGENE BACOT.
number of complaints to the ASA. But is this really quality integrated marketing? In my opinion ... , for example, the ASA said that complaints about sexism in advertising had doubled. I freely agree ...



