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Ad watchdog upholds complaint against BSkyB

A BSkyB ad for its HD and ESPN packages has been banned by the Advertising Standards Authority (ASA...and conditions in the creative, the ASA banned the ad. The ASA said it was "significant" that consumers would ... of today's decision. The ASA's remit was extended in March 2011 to encompass marketing claims companies ...

Sainsbury's 'feed your family for £50' claim rejected by ad watchdog

of four for 50 per week. The ASA has taken 11 months to rule on the case, during which time Sainsbury s moved on to its current 'Live Well For Less' messaging. An ASA spokesperson attributed the delay ... the Department of Health, the ASA decided the ads were misleading on three counts. It ruled they were ...

Ryanair boss O'Leary hits back at ASA 'idiots'

the airline's infamous charity calendar in marketing activity, despite the latest ad ban by the ASA....." O'Leary thanked the Advertising Standards Authority (ASA) for its ruling against two press ads ... . He claimed that the ruling "serves to confirm yet again what a bunch of complete idiots the ASA are ... 'Leary countered that the airline sent the ASA copies of women's magazines Cosmopolitan, Marie Claire and Vogue ...

Persil ads banned after P&G complaint

supplied the Advertising Standards Authority (ASA) with the results of its tests, which compared Persil ... market. The ASA ruled the ads were misleading because they did not make clear that the "unbeatable ... competitors). The ASA told Unilever the ads must not appear again in their current form and to ensure ...

PepsiCo rumbles Del Monte ad

Del Monte banned by the Advertising Standards Authority (ASA)....been compared to the overall leading juice brand rather than the leading non-chilled juice. The ASA ... or the entire fruit juice range. As a result, the ASA has banned the ad campaign and told Del Monte to ensure ...

Glacéau vitaminwater teams up with Jesse J for London 2012 sponsorship

Authority (ASA) to describe the vitaminwater drinks as "nutritious" in its advertising. Glaceau ...

Unilever's Comfort ad banned after P&G complaint

(ASA) following a complaint from rival Procter & Gamble (P&G) which said it was "misleading"...., they would not consistently return, in high numbers, and make repeat purchases." The ASA said the use ...

Cow & Gate ads ruled misleading after two-year investigation

The ASA has ruled against some advertising claims first made for Cow & Gate Growing Up Milk in 2009...skills. The ASA has produced a nine-page ruling on the case after hearing evidence from Cow Gate ... risk iron deficiency in their children. The ASA acknowledged Nutricia's argument that EC regulations ... , brain development and learning skills. Cow Gate, responding to the ASA adjudication, said in a ...

125 years of Coke: From Atlanta to Facebook

glasses of Coca-Cola a day. 1893-1904: Beyond Atlanta Asa Candler, a natural-born salesman ... than Robert Woodruff. From 1923 , four years after his father Ernest purchased the company from Asa ...

O2 cleared to run 'scary' ad

that it offered the best deals. In its response to the ASA, O2 said it had expected Clearcast to highlight any ... not mislead, and Clearcast agreed. In its statement the ASA acknowledged: "Some very young viewers might ... was likely to cause distress to very young children," and did not find it in breach. The ASA also ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.