ISBA president Woods: Marketers must shape online regulation
02 May 2012 | by Alex Brownsell
extension of the ASA s remit to include online claims, claiming it addressed a "widely recognised weakness ...
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by ASA for misleading viewers. Own-label. With brands so heavily promoted in the SBS ...
extension of the ASA s remit to include online claims, claiming it addressed a "widely recognised weakness ...
and enable them to form healthy relationships. The ASA reinforced the importance of this message when ...
judged by the ASA to have breached advertising codes. This low figure shows the work we do protects ...
, the panel recommends: The Advertising Standards Authority (ASA) make the impact of advertising ... among children. The ASA incorporates commercialism and materialism into its engagement work ... dialogue between Government and big brands, to further this debate. The ASA said it would "take ...
advertising. "We will work with the ASA and Ofcom to examine ways to ensure that adverts promoting alcohol ... Standards Authority (ASA) to "ensure the full and vigorous application" of ASA powers to online and social ... behaviours in partnership with the ASA and other relevant bodies, are also mooted. ...
." The ASA has welcomed the OFT's announcement and has said it will continue to refer all complaints its ... . Rivals LivingSocial and KGB Deals have also been rapped by the ASA for running misleading ads ...
rivals including Groupon, been rapped by the ASA for confusion over photo deals and overstating ...
The Advertising Standards Authority (ASA) received two complaints about tweets from glamour model Price and footballer Ferdinand, which formed part of promotional activity for Snickers owner Mars, undertaken by Abbott Mead Vickers BBDO. The celebrity tweets were probed by the ASA after they seemingly ...
the airline's infamous charity calendar in marketing activity, despite the latest ad ban by the ASA....." O'Leary thanked the Advertising Standards Authority (ASA) for its ruling against two press ads ... . He claimed that the ruling "serves to confirm yet again what a bunch of complete idiots the ASA are ... 'Leary countered that the airline sent the ASA copies of women's magazines Cosmopolitan, Marie Claire and Vogue ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.