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Planet Media - A speed-read guide to the major developments of the week

for the Real, Century, Smooth and Rock Radio brands, following the merger of Global and GCap Media. - ASA ... in the style of a weather forecaster, and a woman who explained the terms of the deal. The ASA upheld ...

Planet Media - A speed-read guide to the major developments of the week

- No ASA investigation The Advertising Standards Authority has decided not to investigate Heinz's "male ... Mayo line features two men sharing a brief kiss. However, the ASA said it will not launch a formal ...

Planet Media - A speed-read guide to the major developments of the week

ASA, BBC Radio, GMG Radio, The Local Radio Company, GCap Media, WPP Group, The House of Lords...CLIENTS New ASA rules Advertisers could be forced to include more information about their products under draft guidelines released by the advertising watchdog. The Advertising Standards Authority is considering introducing rules requiring advertisers to include information likely to affect consumers ...

Media Bitch

Vans' plea to Heinz after the firm pulled its latest Deli Mayo TV ad. The ASA received more than 200 ...

In brief

The Office of Fair Trading, Kangaroo, Sky, ASA, Northcliffe Media, BBC iPlayer, Virgin Media, WPP...complaints last year, up 9.6% on 2006, according to the ASA. TV was by far the most complained-about medium ...

ASA rejects betting TV ad complaints

closely with our advertising agency and the BACC to ensure that we met fully both the ASA code ...

Telegraph's number one newspaper website claim challenged

A member of the public made the complaint last week, according to the ASA. The month-long campaign, which runs until January 28, bases the claim on figures from Hitwise that say Telegraph.co.uk was visited more times than any other newspaper website between July and September 2006, based on UK visits ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.