Marketing's Power 100
26 May 2010 | by Nicola Clark
at the beginning of the recession, last August the ASA ruled that the supermarket had run 'misleading' comparison ...
The ASA received more than 25,000 complaints about 13,074 different ad campaigns in 2010 ... , the ASA acted to change or withdraw 2,226 campaigns, including high-profile spots for Sony PlayStation ... . However the ASA did not uphold the complaint, stating that the ad was surreal and light-hearted in tone ...
at the beginning of the recession, last August the ASA ruled that the supermarket had run 'misleading' comparison ...
around the world and argued that BA did not claim to fly to Guangzhou. The ASA ruled the ad ...
Normal 0 The initiative is aimed at stamping out the vague buzzwords such as "carbon neutral", "wholly sustainable" or "low emission", which companies use to boost about their green credentials. The move comes after the Advertising Standards Authority (ASA) recently upheld complaints ...
complained the ad is offensive to Christians and other religions. Should the ASA investigate the Atheist bus campaign? **Vote** and have your say. One of those to complain to the ASA is Stephen Green ... of the British Humanist Association, said she could not see how the ASA could investigate complaints ...
as the product is a prescription drug. The ASA is also investigating the campaign after receiving 450 complaints ... would not be taking down the posters and described the ASA's action as "bizarre". Spira said ... full investigation has been completed." AMI is co-operating with the investigation process. The ASA ...
in their current form. The ASA did turn down a challenge by rival energy provider E.On that the campaign failed to communicate the service's geographical restrictions. The ASA accepted British Gas' argument that the ads were ...
that tested the ASA this year were Ryanair's "provocative" schoolgirl (hottest back to school fares ...
the term could be used to mean "to steal", "to throw" or "to leave hastily". The ASA noted that the use ... as characters in the revamped 'Battlestar Galactica' use the word "frak". The ASA concluded in its adjudication ...
and art industries. Since 2006 she has held directorships including the ASA's Advertising Standards board ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.