Marketing's Power 100
26 May 2010 | by Nicola Clark
at the beginning of the recession, last August the ASA ruled that the supermarket had run 'misleading' comparison ...
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Protests to ASA over ads fall by 13 per cent
12 May 2011 | by Matt Williams
The ASA received more than 25,000 complaints about 13,074 different ad campaigns in 2010 ... , the ASA acted to change or withdraw 2,226 campaigns, including high-profile spots for Sony PlayStation ... . However the ASA did not uphold the complaint, stating that the ad was surreal and light-hearted in tone ...
Online pawnbroker Borro.com censured by ASA
28 Apr 2010 | by Alex Brownsell
Authority (ASA) ruled it misled consumers about the terms of a loan offer....not state an annual percentage rate (APR). However, the ASA concluded that the phrase "need money in a ...
French bank accused of 'greenwash' campaign
01 Feb 2010 | by Alex Brownsell
Standards Authority (ASA) said it was yet to receive any complaints about the Credit Agricole campaign ...
Swiftcover introduces 'Little Iggy' in £30m push
04 Jan 2010 | by Alex Brownsell
Life', was banned by the Advertising Standards Authority (ASA) as at the time entertainers were ...
Bet365 forced to pull '£200 of free bets' ads
28 Oct 2009 | by Sarah Johnson
LONDON - Bet365.com has been condemned by the ASA for offering £200 of free bets for new customers...-fareast-language:#0400; mso-bidi-language:#0400;} The ASA noted the free bets in question were awarded ...
Marketing fear: using dread to sell everything from cleaning products to deodorants
18 Aug 2009 | by David Benady
frightening for children last year. The ASA ordered the DoH to show the TV ads only during adult programmes ... are more likely to die young.' The ASA ruled that the campaign could cause 'undue distress and fear' among ... was censured by the ASA in 2005 after it played on fears of poor NHS care as part of a campaign to promote its ...
Is there a future for price-comparison advertising?
11 Aug 2009 | by Staff
consumers the lowest price, but advertisers using this tactic have incurred the ASA's wrath...., is seeking to knock down claims of its competitors through the ASA, and this approach is paying dividends ...
Power 100 Marketers of 2009: 1-50
27 May 2009 | by Staff
on the copybook was the ban imposed last October by the ASA on Oasis' 'Cactus Kid' ad, which it ruled could ... it was ordered to change TV ads after The Co-operative, Waitrose and Asda complained to the ASA about its claim ...
Power 100 Marketers of 2009: 51-100
27 May 2009 | by Staff
than 1000 complaints to the ASA due to its fight scenes. This follows last year's criticised ad for VW ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
