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The truth about youth: Do you know Generation Z?

and enable them to form healthy relationships. The ASA reinforced the importance of this message when ...

Airbrushing: the kids are ok with image manipulation

last month when the ASA banned two 'misleading' L'Oreal ads in which post-production alterations had ... whose complaint led to the ASA's ruling against L'Oreal last month, says it is worrying if girls feel ... there is evidence, which we have submitted to the ASA, to show they have a negative impact on self-esteem, body ...

Do consumers want 'real women' in ads instead of aspirational images? The Marketing Society Forum -

, while L'Oreal has been censured by the ASA for using misleading post-production techniques in ads.

Groupon rapped for exaggerating pre-deal price

of the offer, contacted the Advertising Standards Authority (ASA) to challenge whether the advertised value ... that this was its charge for the service. However, the ASA said Groupon was unable to provide documentary ...

Protests to ASA over ads fall by 13 per cent

The ASA received more than 25,000 complaints about 13,074 different ad campaigns in 2010 ... , the ASA acted to change or withdraw 2,226 campaigns, including high-profile spots for Sony PlayStation ... . However the ASA did not uphold the complaint, stating that the ad was surreal and light-hearted in tone ...

Govt backs tighter cosmetic ad rules

the move was "a step in the right direction. This shows that the ASA is acknowledging the pressure ... , the ASA rejected 13 complaints against a L'Or al Elvive shampoo ad that featured Cheryl Cole sporting hair ...

A healthier dose of realism

the ASA with a portfolio of scientific evidence to back calls for a voluntary code of conduct on airbrushing. She points to the fact that the ASA's code states that ads must be socially responsible ...

Tesco handed second ASA ban after Asda complaint

purchases." The ASA ruled that both ads were misleading, because Tesco listed more than 31,000 lines on Tesco.com, but only matched around 12,000 of those lines with Asda. The ASA also noted ... and, in some cases, had matched only one item. The ASA stated that the press ad breached CAP Code ...

The Top 10 most complained about ads of 2009

. Last year, there was a 10% drop in the number of ads complained about, despite the ASA receiving a 9.6% increase in complaints to 28,978. The vast majority (90%) of complaints were made through the ASA's online form and the association claims the average time to resolve a complaint was just 13 days. ASA ...

Marketing's Power 100

at the beginning of the recession, last August the ASA ruled that the supermarket had run 'misleading' comparison ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.