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Review of the Year: Top 10 marketing mishaps in 2011

by their mothers, drew 456 complaints to the ASA in November. Despite the gripes that the ad suggested Santa doesn't exist, the ASA said it won't be investigating. Hundreds of consumers also attacked the ad on social ...

Virgin Media makes 'broadband con' strike on rivals

of 6.5MB. The Advertising Standards Authority (ASA) has asked for a review of broadband speed claims ... in order to make sure consumers voices are heard during the ASA review. Jon James, executive director ...

Marketing's Power 100

at the beginning of the recession, last August the ASA ruled that the supermarket had run 'misleading' comparison ...

Watchdog slams Vodafone international call rate ads

a final termination. The ASA noted the ads used the term abolished to describe a three ...

Vodafone poster ad scrapped for misleading charge claims

customers. The ASA noted Vodafone s claim that small print in the ad clarified which customers were ... ; therefore, the ASA concluded the poster was likely to mislead. The watchdog ruled the ad must not appear ...

Watchdog demands Sky ad changes following Virgin Media complaint

similar package would have to pay 42.45 a month. The ASA understood the ads targeted existing Sky TV ... based on this assumption. As a result, the ASA disregarded Virgin Media s concern that the ad intended ... s line rental alone was 20 per cent more expensive, and on this point the ad was misleading. The ASA ...

Tesco mobile ads banned by ASA

from the advertising. The ASA noted the ads addressed both new and existing Tesco mobile customers ...

ASA orders Skype to pull TV ad

LONDON - The ASA has told Skype not to broadcast a television ad which viewers said exaggerated...and quality of the broadband connection which means every users experience would differ. The ASA ruled ...

Skype ad banned by regulator

to reveal his partner and baby. The ASA felt that although the CAP code allowed the use of techniques ...

Apple ad dodges ASA ban

other phone. The ASA felt viewers would understand the voiceover's claim "only on the iPhone" alluded ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.