Ad watchdog to offer blueprint for broadband speeds
26 Sep 2011 | by Matthew Chapman
than its competitors. The ASA hopes the review will tighten up existing policy to ensure future ...
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Ad watchdog lays down rules on broadband speed claims
29 Sep 2011 | by Matthew Chapman
(ASA), has laid down updated rules stating services should not be described as "unlimited" if users ... in January, after the ASA received numerous complaints relating to speed and "unlimited" claims in telecoms ... that half the "up-to" speeds advertised by providers. The ASA has warned the new guidance on advertising ...
Gap between advertised and actual broadband speeds widens
27 Jul 2011 | by Maisie McCabe
by the Advertising Standards Authority (ASA) within the last year. In the past four weeks alone, Virgin Media has ... once again urge the ASA to bring about a rapid change in the way broadband services are being ...
O2 cleared to run 'scary' ad
04 May 2011 | by Ed Owen
that it offered the best deals. In its response to the ASA, O2 said it had expected Clearcast to highlight any ... not mislead, and Clearcast agreed. In its statement the ASA acknowledged: "Some very young viewers might ... was likely to cause distress to very young children," and did not find it in breach. The ASA also ...
Ad watchdog to investigate speed claims in broadband ads
24 Jan 2011 | by Loulla-Mae Eleftheriou-Smith
to the advertising watchdog ASA today....speeds they are unable to deliver. Last year, the Advertising Standards Authority (ASA) asked ... of "a wider look at advertising in the telecommunications sector. The ASA said: "The consultation ... and business." BT was rapped by the ASA last August for a series of ads that made misleading claims ...
Profile: An inventive approach
27 Oct 2010 | by Adam Woods
it fresh. The activity was rapped by the ASA in August for giving a misleading impression of broadband ...
Virgin Media promises more transparent broadband ads
02 Sep 2010 | by Maisie McCabe
. The ASA announced it would look into broadband advertising in June and asked the Advertising Code ...
BT rapped for instant broadband claim
04 Aug 2010 | by Jennifer Whitehead
again in its current form. In the ruling, the ASA said: "We did not consider that profiles ...
Marketing's Power 100
26 May 2010 | by Nicola Clark
at the beginning of the recession, last August the ASA ruled that the supermarket had run 'misleading' comparison ...
EDF to revive Green Britain Day initiative
18 May 2010 | by Alex Brownsell
Authority (ASA) , after a number of people challenged claims that the company is both eco ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
