to remove filtersISBA president Woods: Marketers must shape online regulation
02 May 2012 | by Alex Brownsell
extension of the ASA s remit to include online claims, claiming it addressed a "widely recognised weakness ...
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On the Campaign Couch ... with JB
24 May 2012 | by Jeremy Bullmore
A. Like prison sentences, ASA rulings serve two purposes: retribution and deterrence. And deterrence can only work if preceded by retribution. If you find this unsatisfactory, you should muster your fellow marketers and lobby the Government to introduce mandatory pre-publication clearance of all ...
Marketing Promotion: How ad clearance helps brands
17 Apr 2012 | by Chris Mundy
judged by the ASA to have breached advertising codes. This low figure shows the work we do protects ...
Dyson fails to get rival Vax ad banned
28 Mar 2012 | by John Reynolds
watchdog ruled against Dyson's claim and in favour of Vax. The ASA said it understood why Dyson had ... the best suction power in the top 10. But the ASA judged that it was not misleading, if the evidence ...
Quorn forced to back down on overfishing claim
21 Mar 2012 | by John Reynolds
comparison with the health benefits. The ASA (Advertising Standards Authority), in its ruling, said ... that cod and tuna were endangered species the ASA took issue with. The ASA said Quorn had not provided ... be an important factor in their buying decisions. The ASA ruled that Quorn had to amend its claim that "popular ...
Jazz hands at the ready
19 Jan 2012
. And on the silver screen, Diary can report that Asa Butterfield, the child actor who shot to stardom recently ...
Is it irresponsible to play up pester power in the current economic climate? The Marketing Society Forum
08 Dec 2011
industry is largely self-regulated, with ASA-enforced codes and standards. As far as advertising ...
Is adland protecting children enough?
27 Oct 2011 | by John Tylee
." The reality is that the industry's room for manoeuvre is limited. The ASA council has been discussing what ... sexualisation of children, and I think that new ASA guidelines will be helpful in defining what sexualised ...
On the Campaign Couch...with JB
04 Aug 2011
dropping? A: It is high time that the ASA clarified all of this. It's a perfectly simple matter, as I ... received by the ASA, the more they should congratulate themselves. Wrong. If advertising complaint levels ... upheld, the advertising business would be extremely reluctant to fund the ASA. So we must first pay ...
Do fewer complaints mean the ASA's job is now easier?
20 May 2011
, resulting in a total of 2,226 campaigns either being forced to be withdrawn or changed by the ASA. Eye ... any suggestions of animal cruelty," he says. "Luckily, for the most part, the ASA shows very ... , John Lewis or Irn Bru ads were upheld by the ASA. In fact, only two of the top ten most ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
