to remove filtersSector Insight: soap, bath and shower
09 May 2012 | by Jane Bainbridge
by ASA for misleading viewers. Own-label. With brands so heavily promoted in the SBS ...
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On the Campaign Couch ... with JB
24 May 2012 | by Jeremy Bullmore
A. Like prison sentences, ASA rulings serve two purposes: retribution and deterrence. And deterrence can only work if preceded by retribution. If you find this unsatisfactory, you should muster your fellow marketers and lobby the Government to introduce mandatory pre-publication clearance of all ...
Lush ad banned over claims that reptile trading was driving species to extinction
09 May 2012 | by John Reynolds
). In total, the Advertising Standards Authority (ASA) received 14 complaints, relating to eight different ... welfare issues, so they did not believe judging the campaign was within the ASA's remit. Lush added ... . The ASA ruled said the six of the eight complaints were deemed to have substance and in breach ...
ISBA president Woods: Marketers must shape online regulation
02 May 2012 | by Alex Brownsell
extension of the ASA s remit to include online claims, claiming it addressed a "widely recognised weakness ...
Ad watchdog upholds complaint against BSkyB
02 May 2012 | by Loulla-Mae Eleftheriou-Smith
A BSkyB ad for its HD and ESPN packages has been banned by the Advertising Standards Authority (ASA...and conditions in the creative, the ASA banned the ad. The ASA said it was "significant" that consumers would ... of today's decision. The ASA's remit was extended in March 2011 to encompass marketing claims companies ...
The truth about youth: Do you know Generation Z?
20 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
and enable them to form healthy relationships. The ASA reinforced the importance of this message when ...
Marketing Promotion: How ad clearance helps brands
17 Apr 2012 | by Chris Mundy
judged by the ASA to have breached advertising codes. This low figure shows the work we do protects ...
ASA bans Budweiser radio ad for linking alcohol to sexual success
11 Apr 2012 | by John Reynolds
Authority (ASA), challenging whether the ad, which was heard in December last year, linked alcohol to sexual ... time, including the possibility of meeting a potential sexual partner. The ASA said AB InBev should ...
'100% Original' Ugg ad banned
11 Apr 2012 | by Daniel Farey-Jones
-uk.com did not respond to the Advertising Standards Authority's enquiries. The ASA decided the "100 ...
Think BR: Time for the ad industry to flex its muscle?
11 Apr 2012 | by Callum Galbraith
it is envisaged that advertisers will be penalised by the Advertising Standards Agency (ASA) if they place ... opposition from within the industry and the ASA will need enhanced powers. Further, there are issues ... should be used to regulate the media. If the ASA is not be involved, it is unclear how the proposal ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
