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Junk food 'super complaint' puts Krave, Nesquik and Cadbury's Buttons in firing line

09 Feb 2012 | by Gemma Charles

Authority (ASA), as part of a move to curb the online marketing of junk food to children....to hand in 54 separate complaints this morning (9 February) to the ASA, concerning offending company ... targeted at children. The campaign claims the "super-complaint" was issued to the ASA after ... to children really leaves us with no choice but to submit this 'super-complaint'. "It is time for the ASA ...

Reebok set to relaunch controversial EasyTone shoes range

07 Feb 2012 | by Sarah Shearman

by M C Saatchi Sport Entertainment, is being used across Europe. In December 2010, the ASA banned ...

TripAdvisor's 'reviews you can trust' claims barred by ASA

01 Feb 2012 | by Loulla-Mae Eleftheriou-Smith

it was founded 10 years ago. In reaching its decision the ASA considered that consumers would interpret ... that had been. Responding to the ASA ruling, it said: "The ASA has taken a highly technical view around ... community. "The changes requested by the ASA were used in a limited capacity and have duly been made ...

Jazz hands at the ready

19 Jan 2012

. And on the silver screen, Diary can report that Asa Butterfield, the child actor who shot to stardom recently ...

Review of the Year: Top 10 marketing mishaps in 2011

20 Dec 2011 | by Nicola Clark

by their mothers, drew 456 complaints to the ASA in November. Despite the gripes that the ad suggested Santa doesn't exist, the ASA said it won't be investigating. Hundreds of consumers also attacked the ad on social ...

Think BR: Businesses must be aware of the ASA's new guidelines

08 Dec 2011 | by Catherine Davies and Michael Gardner

to resolve the dispute before involving the ASA, write Catherine Davies and Michael Gardner of Wedlake Bell...The Advertising Standards Authority (ASA) has long offered an alternative remedy to expensive ... , competitor complaints have clearly become something of a drain on ASA resources. In the ASA's Final ... competitors' adverts. Previously, the ASA only encouraged complainants to resolve any disputes ...

Is it irresponsible to play up pester power in the current economic climate? The Marketing Society Forum

08 Dec 2011

industry is largely self-regulated, with ASA-enforced codes and standards. As far as advertising ...

Groupon to be investigated by OFT over trading practices

02 Dec 2011 | by Sarah Shearman

by the Advertising Standards Authority (ASA). The ASA referred the company to the OFT after finding it in breach ... floated. Complaints against Groupon were first received by the ASA in April 2010 and its first formal adjudication was in December last year. This year, the ASA has formally investigated and upheld complaints ...

ASA insists Littlewoods' Christmas ad complaints will not be investigated

25 Nov 2011 | by Nicola Clark

The Advertising Standards Authority (ASA) has confirmed it is refusing to investigate Littlewoods...bought by their mums, has already attracted 456 complaints to the ASA. Only Phones4U's horror-themed ads have received more complaints, just over 500 in total. An ASA spokesman confirmed members ... that it is mothers who provide presents rather than Father Christmas". However, the ASA insists after "careful ...

Lynx ads banned for degrading women and reaching kids

23 Nov 2011 | by Matthew Chapman and Daniel Farey-Jones

Outdoor told the ASA that after consulting the CAP Copy Advice team it declined to run the ads ... sites across some National Rail stations. Fellow outdoor company Clear Channel told the ASA ... Authority (ASA) judged the outdoor ad complaints under its new tougher guidelines introduced as a result ...

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