to remove filtersMarketers prepare for impact of Bailey childhood report
07 Jun 2011 | by Gemma Charles
to say 'no' to adult content and inappropriate products. The ASA, with a new look at what it is socially ...
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Review of the Year: Top 10 marketing mishaps in 2011
20 Dec 2011 | by Nicola Clark
by their mothers, drew 456 complaints to the ASA in November. Despite the gripes that the ad suggested Santa doesn't exist, the ASA said it won't be investigating. Hundreds of consumers also attacked the ad on social ...
Curbs on marketing and media proposed by childhood review
06 Jun 2011 | by Gemma Charles
imagery near schools, nurseries and playgrounds - expected to fall within the ASA's remit Giving ...
Virgin Media promises more transparent broadband ads
02 Sep 2010 | by Maisie McCabe
. The ASA announced it would look into broadband advertising in June and asked the Advertising Code ...
BMW 'zero emissions' ad banned
28 Jul 2010 | by Alex Brownsell
life cycle. However, the ASA has referred to a previous judgment, when it banned a Renault ad ... by the ASA. An ASA spokesman said: "We considered that [BMW's] inclusion of the phrase 'when driving ...
Paddy Power debuts TV ads for bingo and games sites
10 Jun 2010 | by Joe Thomas
month, The ASA announced that it had launched a formal investigation into a Paddy Power ad featuring a ...
Consumer complaints to ASA reach record level in 2009
01 Dec 2009 | by Gemma Charles
LONDON - The Advertising Standards Authority (ASA) looks set to receive a record number...; mso-bidi-language:#0400;} Guy Parker, chief executive of the ASA, said ... example. The ad was the subject of 326 complaints before the ASA closed the case, dismissing gripes from ... that it reflected a high level of public awareness of the ASA, rather than a deterioration of advertising standards ...
The Marketing Profile: Guy Parker of the Advertising Standards Authority
01 Dec 2009 | by Gemma Charles
as such a nerd,' says the director-general of the Advertising Standards Authority (ASA) with a laugh, as he...in June following the departure of Christopher Graham, has spent his entire working life at the ASA. 'I ... -time job at the ASA. Seventeen years on, Parker finds himself at the helm of an organisation with a staff of 95, which is celebrating five years as a 'one-stop shop' for ad complaints. Before that, the ASA ...
Should the ASA be given the power to fine errant advertisers?
03 Nov 2009 | by staff
, ISBA ISBA's members believe in and support the ASA and the codes it upholds. They consider ... tougher, perhaps financial, penalties. Both of the ASA's 'backstop' regulat-ors - Ofcom for broadcast ... . The ASA's authority springs from its focused investigation of complaints, its power over advertisers ...
Government's Diploma ad banned by ASA
28 Oct 2009 | by Sarah Johnson
Standards Authority (ASA) that Cambridge University did not accept all but one of the Diplomas offered. The qualifications were launched in September 2008. The ASA noted Cambridge accepted only the Diploma in Engineering ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
