to remove filtersNickelodeon bans SpongeBob SquarePants and other characters from junk food promotions
15 Jul 2008 | by Nicola Clark
learn more about living a balanced. Healthy lifestyle. Current ASA regulations state that licensed ...
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Mark Ritson on branding: ASA ruling shows we lack sensitivity
22 Jul 2008
In the past the ASA has always monitored ad sound levels, but earlier this month it changed ... , the ASA will restrict ads that create an imbalance between programme and ad. Brands will need to watch ... aren't more sensitive to these issues in the first place. Why do we need the ASA to make this rule ...
Power 100 Marketers of 2008: 51-100
28 May 2008 | by Staff
the car. The ad sparked more than 500 complaints to the ASA, but was a hit on YouTube. Sales successes ...
Digital brief: ASA annual report findings
07 May 2008
Internet advertising overtook national press to attract the second-highest number of complaints behind TV, according to the Advertising Standards Authority's annual report. Online ads drew 2980 complaints in 2007.
BCAP to curb TV ad noise levels
07 May 2008
The decision follows 350 complaints made to the Advertising Standards Authority (ASA) over the past two years about the issue. The latest rules state that no single ad can be significantly louder than another and all must be in keeping with the sound levels in programming. BCAP plans to implement ...
ISBA: Advertisers square up for battle
04 Mar 2008 | by Lucy Barrett
vice-president and area director Ben Clarke, and ASA Council member Baroness Coussins, to advocate ... also be a great force for good, he added. ASA chairman Lord Smith s reaction : Advertisers ...
People's choice: most irritating ads of 2007
08 Jan 2008 | by David Tiltman
by the ASA in September, but it weighed in only at 21st in the poll, with 28% of respondents finding the ads ...
Top 10 marketing moments: From Plan A to poking - 2007 in review
19 Dec 2007 | by Jane Simms
for abusing its dominance. Virgin Media, which has been censured by the ASA for misleading ads, has invested ...
Setanta 'puppies' ad draws complaints
10 Dec 2007 | by Bill Britt
Lynam gives a grown man who enters the Santa s grotto a Setanta Freeview Subscription Pack and asks him if he would like anything else. The man takes a look at Zucchi cleavage, who appeared on Big Brother 8 as a fake Australian housemate, and asked for a couple of puppies. A spokesman for the ASA ...
OK! berated for SMA 'placement'
15 Aug 2007 | by Nicola Clark
Those who contacted the ASA also pointed to the ban on advertising milk for babies under the age of six months. The image has been referred to the Food Standards Agency by the National Childbirth ... by an SMA ad for follow-on milk for older babies. The ASA said editorial content and product placement do ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
